Australia - Digital Media - Portals, Directories, Searching, Web Publishing

Synopsis

This report focuses on some of the earliest Internet applications and their consequent developments and the early emerging business models. These applications have created some of the largest media companies in the world such as Google and Yahoo. As network and computer speed and capacity increase, a whole new range of applications will be entering the market over the next decade. This report covers Internet portals, online directories and search engines, blogging, vlogging, mapping, tracking and web publishing.

Table of Contents

• 1. Synopsis
• 2. New emerging business models
• 3. Internet portals
  • 3.1 Overview
  • 3.2 Advertising model
  • 3.3 Search and advice models
  • 3.4 Vertical portals from content providers
  • 3.5 Our own experiences
  • 3.6 Telstra launches online shopping portal
• 4. Online directories
  • 4.1 Directory service overview
  • 4.2 Analysis – Needed: competition in directory services
  • 4.3 Customers moving to the web
• 5. Online search engines – overview and statistics
  • 5.1 Usage statistics – google dominates
  • 5.2 Roy Morgan survey
  • 5.3 Market revenues and shares
    • 5.3.1 Historical revenues
  • 5.4 News and weather market site statistics
  • 5.5 Survey on online search advertising market revenues – IAB
  • 5.6 Australia’s largest online library
• 6. Online search engines – analysis
  • 6.1 Analysis – Interesting deals around Telstra’s digital media activities
  • 6.2 Telcos and media versus Googles
  • 6.3 Google Schmoogle – the battle continues
• 7. Mapping and tracking
  • 7.1 E-map for vehicles and pedestrians
• 8. Web publishing
  • 8.1 Personal web publishing sites
  • 8.2 Creating havoc in news media
  • 8.3 Mediacracy
  • 8.4 Affecting traditional news media
  • 8.5 One-stop news shop from Unwired
  • 8.6 Other blog terms
  • 8.7 User Generated Content (UGC)
• 9. Related reports

• Table 2 – Four most visited Australian search engines – four weeks ending 27 December2008
• Table 3 – Number of search engine users – Q3 2008 (July to September)
• Table 3 – Number of search engine users – Q1 2008 (Jan to Mar)
• Table 4 – Most visited news and weather market sites – January 2008