Australia - Digital Media - Music, MP3 & Podcasting (Historical)

Synopsis

Music has been the key driver behind the early developments in the digital media, both in mobile and fixed networks. While mobile is the preferred technology for listening to music, the business models are not conducive to helping people become accustomed to using these networks for music delivery. Most will use free or cheap Internet sites to gain access to music. A totally unprepared music industry has suffered greatly from the switch to electronic music, and is only now beginning to recover. MP3, or podcasting, has gone well beyond the music application, and millions of podcasts (some in video format) are downloaded daily. All this is also a fair indication of the future direction of the video entertainment and wireless broadband (mobility) market.

Table of Contents

• 1. Synopsis
• 2. Developments in 2008
  • 2.1 Changes to the music market?
  • 2.2 Nokia launch into the mobile music market
• 3. Market overview
  • 3.1 The music revolution
  • 3.2 Business models were changed too late
  • 3.3 Free legal downloads
• 4. Statistical overviews
  • 4.1 Online music statistics
  • 4.2 PWC survey to 2012 shows online music will surge
    • 4.2.1 Recorded music sector declines
    • 4.2.2 Online music sectors to surge
    • 4.2.3 Music downloads via mobile phones
  • 4.3 Album sales drop as music download sales increase
  • 4.4 Survey on online music searching
  • 4.5 Australian digital music downloads to grow to $200m a year
  • 4.6 Ericsson Consumer Lab survey
• 5. Key Players
  • 5.1 Apple
    • 5.1.1 Overview
    • 5.1.2 Movie download service
    • 5.1.3 Television content download service
  • 5.2 destra Media
  • 5.3 Ninemsn assault on the online music market
    • 5.3.1 Overview
    • 5.3.2 Analysis
  • 5.4 Telstra Bigpond Music
    • 5.4.1 Overview
    • 5.4.2 Online MP3 store
  • 5.5 Vodafone
  • 5.6 Hutchison
  • 5.7 Nokia
  • 5.8 Motorola
• 6. Digital Media players - MP3/iPods
  • 6.1 Market trends
  • 6.2 Surveys on digital media player usage
    • 6.2.1 Google survey – 2007
    • 6.2.2 GfK survey
    • 6.2.3 MP3 devices and commercial radio listening survey – Nielsen Media Research
    • 6.2.4 IDC 2006 survey
• 7. Podcasting and Vodcasting
  • 7.1 Overview and definition
  • 7.2 Market trends
  • 7.3 Podcasting/Vodcasting providers
  • 7.4 Podcasting/Vodcasting programs
  • 7.5 Podcast stats
  • 7.6 ABC and Nine Network Vodcast statistics
  • 7.7 Live radio streaming
  • 7.8 Podcasting advertising
  • 7.9 Podsurf.tv
  • 7.10 The Podcast network
  • 7.11 Historical overview
    • 7.11.1 ABC Radio National iPodding trial
• 8. Historical data
• 9. Related reports

• Table 1 – Australian Internet distribution recorded music market & annual change – 2007 - 2012
• Table 2 – Australian mobile phone recorded music market & annual change – 2007 - 2012
• Table 3 – Listening to music – 2006
• Table 4 – Getting/buy music habits – 2006
• Table 5 – Average time spent listening by radio users per week by device – November 2007
• Table 6 – Net Wholesale Sales of Sound Recordings & Music Videos – January - June 2005
• Table 7 – Net Wholesale Sales of Sound Recordings & Music Videos – % Change Since 2004
• Table 8 – Digital music market – revenue and forecasts – 2004 - 2009

• Exhibit 1 – Podcast advertising benefits