Australia - Digital Media - Marketing Strategies & Analysis

Synopsis

The most significant change broadband is bringing to the market is that it is opening up consumer markets. For decades only corporate users have been able to afford data services. The Internet quickly used this new data development to create an enormous number of consumer applications. Broadband improved the quality, by allowing for video-based applications, and, just as importantly, it has made access to digital media affordable to the mass market. Over the next decade this market will grow to over $20 billion. This report provides an insight into this market and analyses the various segments and specifics. Statistical data is provided to quantify the various elements of the market.

Table of Contents

• 1. Synopsis
• 2. Market analyses
  • 2.1 Traditional media diversity under threat- does it matter?
  • 2.2 The future is digital people, not digital media
  • 2.3 Digital migrants
  • 2.4 The multimedia consumer
• 3. Analysis - Brand key in online media
  • 3.1 The value of a good brand
  • 3.2 Rapidly changing online news market
  • 3.3 Learn to value brands
  • 3.4 PC vs mobile-centric worlds
  • 3.5 Multimedia journalism
• 4. The digital media – new marketing approaches
  • 4.1 Introduction
  • 4.2 Don’t follow the industry
  • 4.3 Follow the customer
  • 4.4 Think non-linear
• 5. Behaviour effects on development
  • 5.1 Think positively!
  • 5.2 Look for opportunities, not disasters
  • 5.3 Look for movers not laggers
  • 5.4 Vested interests hate changes
• 6. Related reports