Australia - Digital Media - Marketing Strategies & Analysis

Synopsis

The most significant change broadband is bringing to the market is that it is opening up consumer markets. For decades only corporate users have been able to afford data services. The Internet quickly used this new data development to create an enormous number of consumer applications. Broadband improved the quality, by allowing for video-based applications, and, just as importantly, it has made access to digital media affordable to the mass market. Over the next decade this market will grow to over $20 billion. This report provides an insight into this market and analyses the various segments and specifics. Statistical data is provided to quantify the various elements of the market.