Australia - Digital Media - IPTV - Market Overview

Synopsis

IPTV is making a comeback with new services to be launched in the wake of the arrival of the NBN and a revival of triple play models. Faster broadband speeds and increased uptake by consumers and businesses are driving the video demand, as internet media companies together with content producers fill the niche market.

One of the killer applications that is being produced is by the users themselves, with YouTube being the second-most-visited site in Australia. So far, IPTV products by the ISPs have failed to attract large user bases.

The most popular video downloads and streams are full-length episodes of TV shows, amateur video clips such as YouTube, music videos and feature-length films. BuddeComm estimates that video downloading and streaming of video has grown to well over 50% of all regular online video users who intend to increase their use of streaming video.

In this report we provide an analysis and market overview of the online video media industry in Australia. We also provide a brief overview of the major players in the industry, with some statistics provided in tabular and chart formats, together with results from recent industry surveys.

Hot Topics:

IPTV, VOD, Video-on-demand, video podcast, online video.

IPTV companies are covered in a separate report: Australia - Digital Media - IPTV - Major Players

Table of Contents

• 1. Synopsis
• 2. introduction
• 3. The first ten years
• 4. The next decade
• 5. Market surveys
  • 5.1 Subscriber numbers
  • 5.2 IPTV Research from Telstra
  • 5.3 Video online boom trend will continue in 2011
  • 5.4 IPTV and internet video services report
  • 5.5 IDC IPTV forecasts
  • 5.6 Telepresence research from Frost & Sullivan
• 6. Regulations and standards
  • 6.1 IPTV and unbundled local loop (ULL)
  • 6.2 Digital Video Ad Serving Template (VAST)
• 7. Social networks (separate report)
• 8. IPTV – MAJOR PLAYERS (separate report)
• 9. Related reports

• Chart 1 – Amount of online content access by Australians – 2010
• Chart 2 – Audience market share of Australian video websites – 2010