Australia - Digital Media - E-commerce - Opportunities & Pitfalls

Synopsis

More and more organisations are finding their way into the digital economy, leveraging off the strength they have in their traditional markets. The media industry has been one of the first segments to go through massive changes, and the music industry identified the pitfalls. The report also highlights the importance of infrastructure for the digital economy – without it many projects will fail. New business models are another key element that must be addressed. In this report we focus on customer behaviour and the importance of customer segmentation, building trust and winning loyalty.

Table of Contents

• 1. Synopsis
• 2. Digital Media Key to e-economy
  • 2.1 Introduction
  • 2.2 Commercialisation of Digital Media
  • 2.3 Key driver – the Internet
  • 2.4 Pent-up demand
  • 2.5 Essentials – broadband networks
  • 2.6 From national to local broadband networks
• 3. Music Industry: Commercial Pitfalls
• 4. Digital Media Require New Business Approach
  • 4.1 Emagine
  • 4.2 Loyalty until the next deal
  • 4.3 Customer segmentation
  • 4.4 Effectiveness of campaigns and loyalty programs
  • 4.5 Customer value management
• 5. Revenue opportunities (separate report)
• 6. Related reports