Australia - Digital Media - Consumer and Market Profiles & Statistics

Synopsis

The Digital Media Market is a rapidly developing market, even faster than the Internet market. While also in the Digital Media Market the young are leading a lot of the developments, taking place in other market segments at the same time. The report provides research and statistical information from surveys from Accenture, Canon, ABS, Urban and others. It covers customer segment profiles and looks at information from different technology angles. It also provides a brief historic overview of previous surveys.

Table of Contents

• 1. Synopsis
• 2. Consumer profiles
  • 2.1 Switched-on cybers
  • 2.2 Digital absorbers
  • 2.3 Tech pragmatics
  • 2.4 Techno learners
  • 2.5 Digi-nots
  • 2.6 Consumer interests
• 3. Market Surveys
  • 3.1 Canon Digital Lifestyle Index survey – 2007
  • 3.2 Technology usage by 16 to 30 years olds – Urban Market Research
• 4. Historic overview research projects
  • 4.1 The 1996 BTCE study
  • 4.2 Broadband Summit – 2001
  • 4.3 Broadband Advisory Group 2002-2003
  • 4.4 Broadbandxchange
• 5. Related Reports

• Table 1 – Switched-on cyber demographics
• Table 2 – Digital absorber demographics
• Table 3 – Tech pragmatic demographics
• Table 4 - Techno learner demographics
• Table 5 – Digi-not demographics
• Table 6 – Top favourite websites – males and females (16-30 years of age) – 2007
• Table 7 – Demand for broadband services