Australia - Digital Media - Advertising, Statistics, Revenues, Forecasts

Synopsis

Expenditure on online advertisements in Australia reached $1.7 billion by the end of 2008. Given the difficult trading conditions facing the Australian economy BuddeComm predicts that the pace of growth may be adversely impacted going forward. However, the increased use of multimedia advertising as broadband availability improves may counter this trend as advertisers experiment with new formats. 2009 may see increased use of targeted advertising delivered over the internet as well as increased use of mobile internet advertising by firms which has been driven by advances in the capability of multimedia handsets, the increasing use of mobile data services and the fall in the associated costs to the user.

1. Synopsis
2. The online advertising market – moving into 2009
3. Mobile internet advertising
4. Generation Y is driving the online media push
5. Revenue statistics
- 5.1 Online advertising revenue statistics and forecasts
6. Online classified advertising
- 6.1 Financial crisis will impact on advertising budgets in 2009 and 2010
- 6.2 Telstra records strong online and mobile advertising growth
7. Online search and directories market
8. Online video advertising market
9. Website usage Statistics
10. Market surveys
- 10.1 Digital Services survey - AIMIA
- 10.2 Frost & Sullivan survey
- 10.3 Children usage of Social Networking
- 10.4 The 2008 AFR BOSS Marketing Directions survey
  - 10.4.1 Internet advertising stats and trends
  - 10.4.2 Online advertising usage by industry
  - 10.4.3 New Digital marketing methods
  - 10.4.4 Budget allocation
- 10.5 Online entertainment and media activity
- 10.6 Ericsson / IDC – rapid growth for TV/video sector
- 10.7 ACMA survey on converged technologies
- 10.8 Cisco Connected Consumer survey
  - 10.8.1 Introduction
  - 10.8.2 Key statistics and international comparisons
  - 10.8.3 Downloaded video statistics
  - 10.8.4 Drivers for watching online content and consumer choice
  - 10.8.5 Ownership of access devices
  - 10.8.6 Storage of digital media
- 10.9 PwC Australian Entertainment and Media Outlook report – to 2012
- 10.10 PwC Australian Entertainment and Media Outlook report – 2007 - 2011
  - 10.10.1 Market sizing and forecasting
  - 10.10.2 Market sector overview
- 10.11 High-speed broadband equals high spend online advertising
- 10.12 IAB survey on online advertising expenditure – 2007 - 2008
  - 10.12.1 Year to June 2008
  - 10.12.2 Three months to March 2008
  - 10.12.3 12 months to December 2007 and three months ending December 2007
  - 10.12.4 Three months to September 2007
  - 10.12.5 12 months to June 2007
- 10.13 Search advertising revenues
11. Media and Communications in Australian Families report
- 11.1 Overview
- 11.2 Influence of household income
- 11.3 Time spent online
- 11.4 Social networking sites
- 11.5 Allocation of children’s overall time
12. Related reports

Table 1 – Online advertising revenue and forecasts – 1997 - 2010
Table 2 - Market shares key online advertising markets – 2005 - 2006; 2010
Table 3 – Market shares by major players (historical) – 2005 - 2006
Table 4 – Australian online advertising revenue market – 2006 - 2010
Table 5 – Search engine advertising revenue – 2007
Table 6 – Local display advertising market share by provider - 2007
Table 7 – Local classifieds advertising market share by provider - 2007
Table 8 – Changes in Australian ad revenue by sector – 2007 - 2010
Table 9 – Online search market share by provider - 2008
Table 10 – Local directories market share by provider - 2007
Table 11 – News websites’ average daily number of unique browsers in January 2008
Table 12 – Use of social networking sites in last 12 months – 2008
Table 13 – Social networking in the workplace – 2008
Table 14 – Social networking amongst children – 2008
Table 15 – Online chat room use amongst children – 2008
Table 16 – Take-up of new and emerging services – 2007
Table 17 – Australian entertainment & media market revenue by industry – 2007 – 2012
Table 18 – Australian entertainment & media market – annual growth by industry – 2008 – 2012
Table 19 – Australian consumer/end-user spending – 2007 - 2012
Table 20 – Australian consumer/end-user spending – annual growth by industry – 2008 – 2012
Table 21 – Australian advertising spend – 2007 – 2012
Table 22 – Australian advertising spend – annual growth by industry – 2008 – 2012
Table 23 – Australian entertainment and media market revenue by industry – 2006 - 2008; 2011
Table 24 – Australian entertainment & media market – annual growth by industry – 2007 - 2008; 2011
Table 25 – Australian entertainment & media market – consumer/end user spending by industry – 2006 - 2008; 2011
Table 26 – Australian entertainment & media market – consumer/end user annual growth by industry – 2007 - 2008; 2011
Table 27 – Australian entertainment & media market – advertising spending by industry – 2006 -2008; 2011
Table 28 – Australian entertainment & media market – advertising annual growth by industry – 2007 - 2008; 2011
Table 29 – Share of consumer spending by industry sector – 2006; 2011
Table 30 – Share of advertising revenue by industry sector – 2006; 2011
Table 31 – Online advertising by classification – 12 months to June 2008
Table 32 – Online advertising by classification – three months to September 2007
Table 33 – Online advertising by classification – 12 months to June 2007
Table 34 – Paid search advertising revenue by company – 2005 - 2006; 2010