Australia - Digital Economy - E-Commerce - Trends and Statistics

Synopsis

While Australia has experienced rapid growth in online shopping, the lack of local big brand retailers selling online is enticing shoppers to buy from overseas competitors. Industry commentators say Australia is several years behind the US and UK and Australian consumers are voting with their wallets when it comes to shopping online.

The online spend that is directed towards international purchases varies between 3%-50% of the total spend in 2010, with overall estimates of online spending by households at 3%. Meanwhile in early 2011 about 25% of mobile users are shopping online with their mobile, with eBay reporting that an item is bought from a mobile every 15 seconds. The online economy is booming for some online markets with revenues increasing by up to 40% during 2010.

The digital economy affects everybody, including existing players such as telcos, banks, media and retail, and they will need to adapt to the new environment while new players will enter these markets from different angles.

This report surveys the first areas that customers are interested in and which are therefore interesting commercial starting points. It looks at topics about buying and selling over the internet, some of the players, and provides statistics in tabular and chart formats. This report also contains detailed statistics from e-business activity usage surveys taken in 2010.

Companies mentioned

Companies mentioned in this report include – e-Bay, Groupon, Gumtree, Harvey Norman, Kogan, carsales, Sensis, Cudo, Spreets, Yahoo!7, OZtion, Australia Post.

Table of Contents

  • 1. Synopsis
  • 2. The key drivers of growth
  • 3. Market analysis
    • 3.1 Internet e-tailing rising in 2011
    • 3.2 Surveys show online growth into 2012
    • 3.3 Suppliers boycotting online sales
    • 3.4 Spending online to grow as tablet and smartphones uptake increases
  • 4. Market statistics and surveys
    • 4.1 The Kogan survey
    • 4.2 Large percentage of Australian businesses still not online in 2011
    • 4.3 Sensis e-Business Report – 2010
      • 4.3.1 Introduction
      • 4.3.2 Mobile internet access
      • 4.3.3 Websites
      • 4.3.4 Use of the internet for procurement
      • 4.3.5 Using the internet to sell locally and also globally
    • 4.4 Online retail activities survey
    • 4.5 Postal items increase inbound while dollars go outbound
  • 5. The online marketplace
    • 5.1 Australian retail giants start online e-tail stores
    • 5.2 Coupon-based group buying services expanding
      • 5.2.1 Overview
      • 5.2.2 Statistics
    • 5.3 eBay
    • 5.4 quicksales
      • 5.4.1 Background
      • 5.4.2 carsales.com.au
    • 5.5 CarBuddy
    • 5.6 Gumtree
    • 5.7 Online shopping at charity stores
    • 5.8 Australia slips down in Economist Intelligence Unit (EIU) global digital economy rankings
  • 6. Related reports
  • Table 1 – Selling over the internet by industry sector – 2010
  • Table 2 – Number and $ value of Australian online purchases – 2009 - 2010
  • Table 3 – Pricing difference of selected items between in-store and online – 2011
  • Table 4 – Mobile transactions on eBay by phone type – 2010
  • Table 5 – Mobile transactions on eBay – 2010
  • Table 6 – eBay members in Australia – 1999; 2003 - 2004; 2006; 2009 - 2010
  • Chart 1 – Top five uses of the internet by businesses – 2008 - 2010
  • Chart 2 – Top five uses of mobile internet – 2009 - 2010
  • Chart 3 – Percentages of businesses online – 2008 - 2010
  • Chart 4 – Top five items bought by SMEs using the internet – 2008 - 2010
  • Chart 5 – Business internet customers by location – 2008 - 2010
  • Chart 6 – Internet selling by SMEs – 2008 - 2010
  • Chart 7 – Estimated coupon website revenue - 2010 - 2014
  • Chart 8 – The growth of eBay members in Australia – 1999; 2003 - 2004; 2006; 2009 - 2010
  • Chart 9 – E-readiness and digital rankings of Australia – 2007 - 2010
  • Exhibit 1 – Online users and other media usage
  • Exhibit 2 – Example items sold on average in Australia on eBay
  • Exhibit 3 – Interesting items from online auctions

Focus Report profile

Technologies

Digital Economy

Number of pages: 17

Status: Archived

Last update: 09 August 2011
View update history

Author: Paul Budde

NOTE: This report has been archived

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