Australia - Digital Economy - E-commerce - Trends & Statistics

Synopsis

While Australia has experienced rapid growth in online shopping, the lack of local big brand retailers selling online is forcing shoppers to buy from overseas competitors. Industry commentators say Australia is several years behind the US and UK and Australian consumers are voting with their wallets when it comes to shopping online. According to the Australian Payments Clearing Association (APCA) almost 50% of total online spend is directed towards international purchases.

This report contains detailed statistics from e-business activity usage surveys. The digital economy affects everybody including existing players such as telcos, banks, media and retail, and they will need to adapt to the new environment, while new players will enter these markets from different angles. British research indicates that online users can save £70 per month. The report surveys the first areas that customers are interested in and which are therefore interesting commercial starting points. It looks at topics such as e-money, mobile email, and buying and selling over the Internet.

Table of Contents

• 1. Synopsis
  
• 2. The key drivers of growth
  
• 3. Market statistics and surveys
  
  • 3.1 Internet retailing lags in Australia
    
  • 3.2 Sensis e-Business Report – 2009
    
    • 3.2.1 Introduction
      
    • 3.2.2 Mobile Internet access
      
    • 3.2.3 Websites
      
    • 3.2.4 Use of the Internet for procurement
      
    • 3.2.5 Use of the Internet to sell
      
• 4. The online market place
  
  • 4.1 eBay
    
  • 4.2 OZtion
    
  • 4.3 Australia ranks fourth in Economist Intelligence Unit global e-readiness rankings
    
• 5. Advertising strategies (separate report)
  
• 6. Related reports
  

• Table 1 – Online users and other media usage
• Table 2 – Buying over the Internet by business size – 2009
• Table 3 – Items bought by SMEs over the Internet – 2009
• Table 4 – Selling over the Internet by industry sector – 2009
• Table 5 – Selling over the Internet by business size – 2009
• Table 6 – Types of customers sold to – 2009

• Exhibit 1 – Example items sold on average in Australia on eBay
• Exhibit 2 - Interesting items being auctioned