Synopsis
Expenditure on online advertisements in Australia continues to expand, targeting businesses and consumers as these groups increase their online usage as uptake of smarter technology and faster connections makes accessing the internet easier.
By mid-2011 online advertising increased by around 20% year-on-year in 2011, the same amount of growth also occurred YoY by mid-2010. The increase in online advertising may be in anticipation of an increased economic environment coming into 2012 as Australian businesses continue to increase the amount of online sales.
The increased use of video advertising and also video viewing continues to grow as the increase in broadband availability has seen advertisers continue to experiment with new formats. Into 2012 we will continue to see an increased use of targeted advertising delivered over the internet, as millions of users watch millions of online videos monthly. Overall it is estimated that video advertising is still less than 2% of overall online advertising spending.
In this report we provide an overview of the Australian digital economy based on the online advertising market, with statistics, trends, forecasts, estimates and analysis in tabular, text and easy-to-read chart formats covering a wide cross-section of the sector.
Companies mentioned
Companies included in this report include – iPhone, Nokia, Google, Android, Telstra, Sensis, eBay, Yahoo, Facebook.
Hot topics mentioned
Hot topics included in this report include – online advertising, video-based advertising, IPTV, mobile advertising, digital media, social networking, NBN.
