Australia - Digital Economy - Advertising, Statistics, Revenues, Forecasts

Defying market expectations, expenditure on online advertisements in Australia grew 18.5% year-on-year. Unabated by the current poor economic environment sales increased to $1.8 billion at the end of the 2009 financial year according to figures from PricewaterhouseCoopers (PwC). More specifically Australia's online search advertising market achieved a 30% growth rate during 2008-09, with both revenues per ad and the amount of search ads served continuing to rise.

Table of Contents

• 1. Synopsis
  
• 2. The online advertising market – moving into 2010
  
• 3. Mobile Internet advertising
  
• 4. Generation Y is driving the online media push
  
• 5. Revenue statistics
  
  • 5.1 Online advertising revenue statistics and forecasts
    
• 6. Online classified advertising
  
  • 6.1 Online ad market to eek out growth despite GFC
    
• 7. Online search and directories market
  
• 8. Online video advertising market
  
  • 8.1 Telstra records strong online and mobile advertising growth
    
• 9. Website usage statistics
  
• 10. Market surveys
  
  • 10.1 Digital Services survey – AIMIA
    
  • 10.2 Frost & Sullivan survey
    
  • 10.3 Children usage of social networking
    
  • 10.4 Online entertainment and media activity
    
  • 10.5 Ericsson/IDC – rapid growth for TV/video sector
    
  • 10.6 ACMA survey on converged technologies
    
  • 10.7 PwC Entertainment and Media Outlook report – to 2012
    
    • 10.8 High-speed broadband equals high-spend online advertising
      
    • 10.9 IAB survey on online advertising expenditure – 2007-2009
      
      • 10.9.1 Three months to March 2009
        
      • 10.9.2 Three months to March 2008
        
    • 10.10 Search advertising revenues
      
  • 11. Related reports
    
  • Table 1 – Online advertising revenue and forecasts – 1997 - 2010
  • Table 2 – Market shares key online advertising markets – 2006 - 2010
  • Table 3 – Australian online advertising revenue market – 2006 - 2010
  • Table 4 – Changed in Australian ad revenue by sector – 2007 - 2010
  • Table 5 – Nielsen top Australian websites by unique audience – July 2009
  • Table 6 – Use of social networking sites – 2009
  • Table 7 – Social networking in the workplace – 2009
  • Table 8 – Social networking amongst children – 2009
  • Table 9 – Online chat room use amongst children – 2009
  • Table 10 – Australian entertainment and media market revenue by industry – 2007 - 2012
  • Table 11 – Australian entertainment and media market – annual growth by industry – 2008 - 2012
  • Table 12 – Australian consumer/end-user spending – 2007 - 2012
  • Table 13 – Australian consumer/end-user spending – annual growth by industry – 2008 - 2012
  • Table 14 – Australian advertising spend – 2007 - 2012
  • Table 15 – Australian advertising spend – annual growth by industry – 2008 - 2012
  • Table 16 – Australian entertainment and media market revenue by industry – 2006 - 2008; 2011
  • Table 17 – Australian entertainment and media market – annual growth by industry – 2007 - 2008; 2011
  • Table 18 – Australian entertainment and media market – consumer/end user spending by industry – 2006 - 2008; 2011
  • Table 19 – Australian entertainment and media market – consumer/end user annual growth by industry – 2007 - 2008; 2011
  • Table 20 – Australian entertainment and media market – advertising spending by industry – 2006 -2008; 2011
  • Table 21 – Australian entertainment and media market – advertising annual growth by industry – 2007 - 2008; 2011
  • Table 22 – Share of consumer spending by industry sector – 2006; 2011
  • Table 23 – Share of advertising revenue by industry sector – 2006; 2011
  • Table 25 – Paid search advertising revenue – 2005 - 2006; 2010