Australia - Calling Card Market in 2009

Synopsis

This is now a matured market, with a well defined customer base and business processes that have been finetuned to make it a smooth running and efficient business operation. The collapse of the e-payment company Bill Express has, however, resulted in a serious review of the distribution model. The banks are going to take a more significant role in this process and also retail chains such as Coles are looking at becoming more directly involved in this market. This opens up both new challenges and opportunities for the companies involved in this market. The retail model also allows for new products and new market developments for calling cards, which will be explored further over coming years. In 2008 gotalk has further established itself as the market leader, with the acquisition of World Telecom.

Table of Contents

• 1. Synopsis
  
• 2. The market in 2009
  
  • 2.1 A mature market
    
  • 2.2 Growth potential
    
  • 2.3 Distribution Models
    
• 3. Market overview
  
  • 3.1 Introduction
    
  • 3.2 Trends in Customer segments
    
  • 3.3 What are Calling cards
    
  • 3.4 Product segments in the market
    
  • 3.5 Product development
    
• 4. Major players
  
  • 4.1 Introduction
    
  • 4.2 Overview
    
  • 4.3 Industry Consolidation
    
  • 4.4 gotalk
    
• 5. Revenue statistics
  
• 6. Trends and developments in the calling card market
  
  • 6.1 MVNO moves into calling card market
    
  • 6.2 The VoIP non-event
    
    • 6.2.1 Historic Overview
      
  • 6.3 Share loading
    
  • 6.4 Money transfers through calling cards and mobile phones
    
  • 6.5 Electronic recharge and Gift cards
    
  • 6.6 Single purse – transaction services
    
• 7. Postpaid cards
  
• 8. Payphone cards - historical Overview
  
• 9. Callback operators – historical overview
  
• 10. Related reports
  

• Table 1 - Industry market shares 2008
• Table 2 – Revenue total prepaid card (fixed long-distance) market – 1997 – 2009
• Table 3 – Revenue postpaid card market – 1997 – 2009

• Exhibit 1 – The consolidation of the calling card market
• Exhibit 2 – gotalk group of companies