Australia - Broadcasting and Digital TV - Analysis and Overview 2004

Synopsis

Despite a recovery, Free-to-Air (FTA) TV remains under pressure and the industry is rapidly losing millions of potentially young viewers to other media. The Digital FTA market is going nowhere, as initiatives of governments all around the world including Australia have failed to take off. However, the arrival of digital pay TV in early 2004 is expected to make a huge difference to the industry. Also as we reveal, Australian digital radio trials are now underway; however only genuinely new content is likely to convince people to switch over from analogue.

1. Synopsis
2. Key highlights – 2004
3. Despite recovery FTA remains under pressure
4. Analysis of the digital FTA market
- 4.1 Market not going anywhere
- 4.2 Different business models
- 4.3 DVDs driving digital TV uptake
5. ABA and ACA will merge
- 5.1 Australian Communications and Media Authority (ACMA) will be formed
- 5.2 Analysis - questions exist on the merging of two distinct cultures
6. Media delivery convergence - Broadcaster and telco merge
7. Radical new way to stimulate Australian content
8. Australian Digital radio trials are underway
9. Broadcasting and Pay TV 2004 Reports

Table 1 – Estimated digital FTA TV households – 2001 - 2004

Related Reports

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Technologies

Broadcasting
Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages: 6

Status: Archived

Last update: 01 June 2004
View update history

Author: Kylie Wansink

NOTE: This report has been archived

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