Australia - Broadband - Residential Market Statistics

Synopsis

This report provides insight into a range of topics covering the usage of internet and broadband services in the residential sector. It also provides overall statistics of the residential telecoms market. It includes BuddeComm estimates of the market into 2011 and data from a number of market surveys covering consumer usage and behavioural patterns, as well as internet and broadband usage statistics.

In this report BuddeComm provides an analysis of the drivers behind internet adoption among Australian households. Surveys covered include a statistical overview from the Australian Bureau of Statistics regarding computer and internet usage among Australian households, which includes a breakdown analysis of residential computer and internet usage by a wide range of criteria. The figures used here are the latest available, with some statistics used from past surveys for a comparison over time.

Please note that this report does not include broadband overview statistics, nor does it cover the business market. For these statistics, see separate reports: Australia – Broadband - Statistical Overview and Australia - Broadband - Business Market Statistics.

Table of Contents

• 1. Synopsis
• 2. Residential market total telecoms
  • 2.1 Total customer expenditure telecoms
  • 2.2 Residential telecommunications market
• 3. Internet household statistics
  • 3.1 Australian Bureau of Statistics (ABS) surveys and internet connectivity
  • 3.2 Australian Communications and Media Authority (ACMA) surveys
    • 3.2.1 Internet activities
    • 3.2.2 Hours spent online
• 4. Trends in the residential market
  • 4.1 Problems with broadband technology
  • 4.2 Significant increase in volume
  • 4.3 Mobile broadband – an alternative to fixed line services?
  • 4.4 Dial-up internet just hanging on
• 5. Household use of technology
  • 5.1 Computer technologies
  • 5.2 Broadband technologies
• 6. Other residential market surveys
  • 6.1 New generations survey
  • 6.2 Customer service issues and the Telecommunications Industry Ombudsman (TIO)
• 7. Related reports

• Table 1 – Telco product mix of customer spend – 2010
• Table 2 – Revenue mix – residential market – 2010
• Table 3 – Service providers’ market share – 2010
• Table 4 – Broadband component of internet households – 2005 - 2011; 2015
• Table 5 – Internet access households with children – 2001 - 2009
• Table 6 – Top 5 internet activities online versus mobile – 2010
• Table 7 – Internet usage by age group – 2010
• Table 8 – Growth in data usage – 2008 - 2010
• Table 9 – Dial-up and non-dial-up internet subscribers – 2003 - 2010
• Table 10 – Computerisation in the home – 2010

• Chart 1 – Telco product mix of customer spend – 2010
• Chart 2 – Total households with home internet access – 1999 - 2010
• Chart 3 – Consumer internet usage hours by category – 2006; 2010
• Chart 4 – Total complaints to the TIO – 2006 - 2010
• Chart 5 – Consumer and SME complaints to the TIO by industry sector – 2009 - 2010