Australia - Broadband - Industry Overview

Synopsis

This report has been archived. The most important outcome of the convergence between telecommunication, media and IT is that the market is changing from stand-alone content and services (telephone, television, newspapers, radio) to multimedia (integrated content) applications and multimodal services (content delivered to various devices). This report looks at new models that need to be deployed for these companies. As the media companies started to embrace the digital media in a significant way, the telcos are still struggling with their position in the market. However, their key role will be in relation to the hardware and software infrastructure.

Table of Contents

• 1. Synopsis
• 2. A new dawn for Unified Communications
• 3. The telcos
  • 3.1 The role of the telcos
  • 3.2 Incumbent telcos and media companies – the cracks are appearing
  • 3.3 Financial market a victim of privatisation
  • 3.4 Traditional businesses models are done for
  • 3.5 Structural reforms are the only way forward
  • 3.6 Keep an eye on BT and Internet companies
  • 3.7 The Internet is rapidly becoming a national asset
• 4. Internet companies taking over the bat
  • 4.1 Telcos operators of Internet economy infrastructure
  • 4.2 Internet strategies around core business
  • 4.3 Niche marketing for smaller telcos
  • 4.4 The Internet business models
  • 4.5 New virtual business models
  • 4.6 Wholesale to the Internet companies
  • 4.7 Spinning off into the Internet economy
  • 4.8 IP is upsetting the telcos
• 5. The role of the IT industry
  • 5.1 Introduction
  • 5.2 The IT industry
  • 5.3 Consumer electronics
  • 5.4 Software companies
• 6. Related reports

• Exhibit 1 – Telecommunication convergence
• Exhibit 2 – Media centre devices