Australia - Broadband - Industry Overview

Synopsis

This report has been archived. The most important outcome of the convergence between telecommunication, media and IT is that the market is changing from stand-alone content and services (telephone, television, newspapers, radio) to multimedia (integrated content) applications and multimodal services (content delivered to various devices). This report looks at new models that need to be deployed for these companies. As the media companies started to embrace the digital media in a significant way, the telcos are still struggling with their position in the market. However, their key role will be in relation to the hardware and software infrastructure.