Australia - Broadband - Business Market Statistics

Synopsis

The business market in Australia was quick to embrace broadband, and by 2009 the vast majority of this sector had made the transition. A major reason businesses moved to broadband was for faster speed, yet according to some studies in 2011 they still suffer from slow speeds.

While business broadband expansion continues into 2011 as these users move to mobile broadband, the big driver will be from the fibre-based National Broadband Network. The faster speeds of this network will see business use explode with the uptake of services such as software as a service, together with cloud computing, online interactions, and media conferencing, as all these services need high-speed broadband to succeed.

This report provides a detailed overview of the key drivers and trends behind broadband adoption in the Australian business market. A number of market surveys are also included across a wide range of topics including e-business, broadband usage, small and medium enterprise readiness, and usage of the internet sectors.

Table of Contents

• 1. Synopsis
• 2. Market trends
  • 2.1 Business market overview
  • 2.2 The next step for broadbanded companies
  • 2.3 The NBN and the business market
  • 2.4 Small business has room for expansion
• 3. Business customer expenditure on telecoms
  • 3.1 Overview
  • 3.2 Spending information
• 4. Business market surveys
  • 4.1 Assessment SME market in Australia – 2011
  • 4.2 Business broadband barometer
  • 4.3 Organisation for Economic Cooperation and Development (OECD) business measurements
  • 4.4 Only 40% of businesses have Web presence
  • 4.5 Sensis – 2010 e-business report
    • 4.5.1 Introduction
    • 4.5.2 Computer equipment
    • 4.5.3 The internet
  • 4.6 IP networks were set to rise
  • 4.7 Optus IP Index – 2009
    • 4.7.1 Introduction
    • 4.7.2 Growth in networking and network access
    • 4.7.3 Mobility, 3G-enabled mobile devices and the IP network
    • 4.7.4 Network convergence and VoIP deployment
    • 4.7.5 BuddeComm analysis of Optus IP Index – customers still buying bandwidth
  • 4.8 Independent ICT freelancers or independent contractors
• 5. Related reports

• Table 1 – Telco product mix of customer spend – 2010
• Table 2 – Business and government market spending – 2010
• Table 3 – Providers’ market share – 2010
• Table 4 – SME computer equipment ownership trends – 1999 - 2010
• Table 5 – Business trends in internet connections – 2000 - 2010
• Table 6 – SMEs internet access methods, by technology – 2009 - 2010
• Table 7 – Summary of current uses of the internet by SMEs – 2009 - 2010
• Table 8 – Security methods utilised for remote access to networks – 2008 - 2009
• Table 9 – Devices used to connect to networks – 2008 - 2009
• Table 10 – Employees’ work locations – home, workplace or off-site – 2008 - 2010
• Table 11 – Changes in usage of non-voice applications on 3G handsets – 2010
• Table 12 – Plans for convergence of data and voice networks – 2005; 2008 - 2009

• Chart 1 – Opportunities for technology growth by SMEs – 2011
• Chart 2 – Estimated market share by provider – 2010
• Chart 3 – Businesses accessing the internet, by technology – 2010
• Chart 4 – Business uptake of broadband in Australia and New Zealand – 2003 - 2010
• Chart 5 – SME computer equipment ownership trends by type –- 1999 - 2010
• Chart 6 – SME versus medium-sized business computer expenditure – 2007 - 2010
• Chart 7 – Business trends in internet connections – 1995 - 2010
• Chart 8 – Security methods utilised for remote access to networks – 2008 - 2009
• Chart 9 – Employees' work locations – 2008 - 2010
• Chart 10 – Changes in usage of non-voice applications on 3G handsets – 2010