Australia - Broadband - Business Market Statistics

Synopsis

The business market in Australia was quick to embrace broadband, and by 2012 the vast majority of this sector had made the transition. A major reason many businesses initially moved to broadband was for faster speed, yet many still suffer from slow speeds and low quality broadband. Some businesses have now switched to mobile broadband while those in NBN access areas are now making the switch to the fast fibre broadband that is necessary for some businesses to compete in the global economy.

Business broadband expansion continues with many individual employees now also being connected to mobile broadband. In particular for small and mid-sized businesses the big driver will be the fibre-based National Broadband Network. The faster speeds of this network will see business use explode with the uptake of services such as software as a service, together with cloud computing, online interactions, and media conferencing, as all these services need high-speed broadband to succeed.

This report provides a detailed overview of the key drivers and trends behind broadband adoption in the Australian business market. A number of market surveys are also included across a wide range of topics including e-business, broadband usage, small and medium enterprise readiness, and usage of the internet sectors.

Companies mentioned

Companies mentioned in this report include – Telstra, Optus, VHA, Sensis, NBN Co.

Hot topics and technologies mentioned

Hot topics and technologies mentioned in this report include – SMEs, VPN, internet access, National Broadband Network (NBN).

1. Synopsis
2. Market trends
- 2.1 Business market overview
- 2.2 ISPs targeting business
- 2.3 Broadbanded companies moving forward
- 2.4 The NBN and the business market
- 2.5 Business need faster speeds to communicate
3. Business market surveys
- 3.1 Telstra Productivity Indicator 2012
- 3.2 Assessment SME market in Australia – 2011
- 3.3 Sensis – 2011 e-business report
  - 3.3.1 Introduction
  - 3.3.2 Computer equipment
  - 3.3.3 Usage of the internet
- 3.4 High speed broadband survey Northern Rivers
4. Business customer expenditure on telecoms
- 4.1 Overview
- 4.2 Spending information
- 4.3 Optus IP Index – 2009
  - 4.3.1 Introduction
  - 4.3.2 Growth in networking and network access
  - 4.3.3 Mobility, 3G-enabled mobile devices and the IP network
  - 4.3.4 Network convergence and VoIP deployment
5. Related reports

Table 1 – Business takeup of broadband by access type – 2010 - 2011
Table 2 – SME computer equipment ownership trends – 1999 - 2011
Table 3 – Computer software and hardware expenditure – SMEs versus medium businesses – 2006 - 2011
Table 4 – Business trends in internet connections – 1998 - 2011
Table 5 – SMEs internet access methods, by technology – 2009 - 2011
Table 6 – Top 10 current uses of the internet by SMEs – 2009 - 2011
Table 7 – Telco product mix of customer spend – 2010
Table 8 – Business and government market spending – 2010
Table 9 – Providers’ market share – 2010
Table 10 – Security methods utilised for remote access to networks – 2008 - 2009
Table 11 – Devices used to connect to networks – 2008 - 2009
Table 12 – Employees’ work locations – home, workplace or off-site – 2008 - 2010
Table 13 – Changes in usage of non-voice applications on 3G handsets – 2010
Table 14 – Plans for convergence of data and voice networks – 2005; 2008 - 2009

Chart 1 – Overview of ICT takeup issues by businesses – 2009 - 2012
Chart 2 – Overview of SME computer equipment ownership trends by type – 2001 - 2011
Chart 3 – Overview of SME versus medium-sized business computer expenditure – 2006 - 2011
Chart 4 – Overview of business trends in internet connections – 2001 - 2011
Chart 5 – Overview of estimated market share by provider – 2010
Chart 6 – Overview of security methods utilised for remote access to networks – 2008 - 2009
Chart 7 – Overview of employees’ internet work locations – 2008 - 2010
Chart 8 – Overview of changes in usage of non-voice applications on 3G handsets – 2010