Argentina - Mobile Market - Insights, Statistics and Forecasts

Synopsis

Argentina has one of the most dynamic mobile markets in Latin America, being the third largest in the region after Brazil and Mexico. Mobile penetration broached 147% by early 2014, with the number of subscribers increasing 3-4% annually. Many Argentineans own multiple SIM cards, some having different phones for work and personal calls, some having a phone for each mobile company to take advantage of special offers, and some requiring an additional SIM card for mobile broadband.

Three mobile companies compete neck-and-neck, with América Móvil’s Claro the market leader, controlling about a third of the mobile market by subscribers. The other significant players are Telecom Personal (the mobile unit of Telecom Argentina, controlled by Telecom Italia) and Telefónica’s Movistar. Nextel has a small market share, while Fecosur, an association of fixed-line telecom cooperatives, offers services as a Mobile Virtual Network Operator (MVNO), under the Nuestro brand.

Argentina’s smartphone penetration is relatively high for the region, though it continues to be held back by the high cost of devices. Plans to auction additional spectrum in the 700MHz and 1700-2100MHz bands will see an additional 250MHz released for mobile services. Most of the spectrum has been set aside for LTE, while 37.5MHz is reserved for 2G and 3G. The new licensing will bring significant investment and infrastructure development to the market.

This report provides an overview of Argentina’s mobile market and a brief profile of the mobile operators. It contains key market statistics and analyses on regulatory matters, as also scenario forecasts for the years 2015 and 2020.

Key developments:

Roaming deal with Chile and Peru on the cards; MNOs sign MoU on Calling Party Pays rules; NII Holdings on the verge of selling Nextel Argentina; Claro Argentina investing $400 million annually in infrastructure, expects to secure spectrum at October 2014 auction; Arsat awarded 25% of Argentina’s mobile spectrum, provides wholesale mobile services under the Libre.ar brand; MNOs offer handsets with built-in FTA air digital terrestrial TV reception; new law regulates Mobile Virtual Network Operators; MNP rules amended; Claro launches OTT service Clarovideo in Argentina; telcos’ operating data to Q1 2014; market developments to June 2014.

Companies covered in this report include:

Claro, Telecom Personal, Movistar, Nextel, Nuestro Móvil, Libre.ar, Virgin Mobile, Tesacom.

Table of Contents

  • 1. Synopsis
  • 2. Overview of Argentina’s mobile market
    • 2.1 Mobile statistics
  • 3. Regulatory issues
    • 3.1 Spectrum auctions
    • 3.2 Mobile Number Portability (MNP)
    • 3.3 Calling Party Pays 9CCP)
    • 3.4 Roaming
  • 4. Mobile technologies
    • 4.1 Overview
    • 4.2 Third Generation (3G) mobile networks (UMTS)
    • 4.3 Long-term Evolution (LTE)
    • 4.4 Mobile handsets/smart phones
  • 5. Mobile network operators
    • 5.1 Claro (previously CTI Móvil)
    • 5.2 Telecom Personal
    • 5.3 Movistar
    • 5.4 Nextel Argentina
  • 6. Mobile Virtual Network Operators (MVNO)
    • 6.1 Overview
    • 6.2 Nuestro Móvil
    • 6.3 Libre.ar
  • 7. Mobile voice services
    • 7.1 Prepaid
  • 8. Mobile messaging
    • 8.1 Short Message Service (SMS)
  • 9. Mobile broadband
  • 10. Mobile content and applications
    • 10.1 Mobile TV
  • 11. Mobile satellite
  • 12. Forecasts – mobile market 2015; 2020
    • 12.1 Scenario 1 – higher mobile market growth
    • 12.2 Scenario 2 – lower mobile market growth
    • 12.3 Notes on scenario forecasts
  • 13. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration – 1998 - 2004
  • Table 2 – Mobile subscribers and penetration – 2005 - 2014
  • Table 3 – Historic - Mobile operators’ market share – 1999 - 2004
  • Table 4 – Mobile operators’ market share – 1999 - 2013
  • Table 5 – Evolution of mobile ARPU in Argentina – major operators – 2010 - 2012
  • Table 6 – Claro – mobile subscribers – 1999 - 2013
  • Table 7 – Personal – mobile subscribers – 1999 - 2014
  • Table 8 – Personal – mobile ARPU – 2012 - 2014
  • Table 9 – Personal – mobile revenue – 2012 - 2014
  • Table 10 – Movistar – mobile subscribers – 1999 - 2014
  • Table 11 – Movistar – mobile revenue – 2009 - 2014
  • Table 12 – Movistar – mobile ARPU – 2008 - 2014
  • Table 13 – Nextel mobile revenue – 2012 - 2014
  • Table 14 – Nextel mobile ARPU – 2012 - 2014
  • Table 15 – Nextel – mobile subscribers – 2002 - 2013
  • Table 16 – Mobile prepaid/postpaid ratio – 2004 - 2013
  • Table 17 – Mobile broadband subscribers and penetration – 2008 - 2014
  • Table 18 – Forecast mobile subscribers – higher growth scenario –2015; 2020
  • Table 19 – Forecast mobile subscribers – lower growth scenario –2015; 2020
  • Chart 1 – Mobile subscribers and penetration – 2005 – 2014
  • Chart 2 – Mobile market share at a glance – 2004 - 2013
  • Exhibit 1 – Claro at a glance
  • Exhibit 2 – Telecom Personal at a glance
  • Exhibit 3 – Movistar at a glance

Focus Report profile

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