Argentina has one of the most dynamic mobile markets in Latin America, being the third largest in the region after Brazil and Mexico. Mobile penetration broached 147% by early 2014, with the number of subscribers increasing 3-4% annually. Many Argentineans own multiple SIM cards, some having different phones for work and personal calls, some having a phone for each mobile company to take advantage of special offers, and some requiring an additional SIM card for mobile broadband.
Three mobile companies compete neck-and-neck, with América Móvil’s Claro the market leader, controlling about a third of the mobile market by subscribers. The other significant players are Telecom Personal (the mobile unit of Telecom Argentina, controlled by Telecom Italia) and Telefónica’s Movistar. Nextel has a small market share, while Fecosur, an association of fixed-line telecom cooperatives, offers services as a Mobile Virtual Network Operator (MVNO), under the Nuestro brand.
Argentina’s smartphone penetration is relatively high for the region, though it continues to be held back by the high cost of devices.
This report provides an overview of Argentina’s mobile market and a brief profile of the mobile operators. It contains key market statistics and analyses on regulatory matters, as also scenario forecasts for the years 2015 and 2020.
Arsat awarded 25% of Argentina’s mobile spectrum, provides wholesale mobile services under the Libre.ar brand; MNOs offer handsets with built-in FTA air digital terrestrial TV reception; new law regulates Mobile Virtual Network Operators, MNP rules amended in late 2013; Claro launches OTT service Clarovideo in Argentina; telcos’ operating data to December 2013; market developments to April 2014.
Companies covered in this report include:
Claro, Telecom Personal, Movistar, Nextel, Nuestro Móvil, Libre.ar, Virgin Mobile, Tesacom.