Complete our one minute customer care survey

Argentina - Mobile Market - Insights, Statistics and Forecasts

Synopsis

Argentina has one of the most dynamic mobile markets in Latin America, being the third largest in the region after Brazil and Mexico. Mobile penetration broached 147% by early 2014, with the number of subscribers increasing 3-4% annually. Many Argentineans own multiple SIM cards, some having different phones for work and personal calls, some having a phone for each mobile company to take advantage of special offers, and some requiring an additional SIM card for mobile broadband.

Three mobile companies compete neck-and-neck, with América Móvil’s Claro the market leader, controlling about a third of the mobile market by subscribers. The other significant players are Telecom Personal (the mobile unit of Telecom Argentina, controlled by Telecom Italia) and Telefónica’s Movistar. Nextel has a small market share, while Fecosur, an association of fixed-line telecom cooperatives, offers services as a Mobile Virtual Network Operator (MVNO), under the Nuestro brand.

Argentina’s smartphone penetration is relatively high for the region, though it continues to be held back by the high cost of devices.

This report provides an overview of Argentina’s mobile market and a brief profile of the mobile operators. It contains key market statistics and analyses on regulatory matters, as also scenario forecasts for the years 2015 and 2020.

Key developments:

Arsat awarded 25% of Argentina’s mobile spectrum, provides wholesale mobile services under the Libre.ar brand; MNOs offer handsets with built-in FTA air digital terrestrial TV reception; new law regulates Mobile Virtual Network Operators, MNP rules amended in late 2013; Claro launches OTT service Clarovideo in Argentina; telcos’ operating data to December 2013; market developments to April 2014.

Companies covered in this report include:

Claro, Telecom Personal, Movistar, Nextel, Nuestro Móvil, Libre.ar, Virgin Mobile, Tesacom.

Table of Contents

  • 1. Synopsis
  • 2. Overview of Argentina’s mobile market
    • 2.1 Mobile statistics
  • 3. Regulatory issues
    • 3.1 Spectrum auctions
    • 3.2 Mobile Number Portability (MNP)
  • 4. Mobile technologies
    • 4.1 Overview
    • 4.2 Third Generation (3G) mobile networks (UMTS)
    • 4.3 Long-term Evolution (LTE)
    • 4.4 Mobile handsets/smart phones
  • 5. Mobile network operators
    • 5.1 Claro (previously CTI Móvil)
    • 5.2 Telecom Personal
    • 5.3 Movistar
    • 5.4 Nextel Argentina
  • 6. Mobile Virtual Network Operators (MVNO)
    • 6.1 Overview
    • 6.2 Nuestro Móvil
    • 6.3 Libre.ar
  • 7. Mobile voice services
    • 7.1 Prepaid
  • 8. Mobile messaging
    • 8.1 Short Message Service (SMS)
  • 9. Mobile broadband
  • 10. Mobile content and applications
    • 10.1 Mobile TV
  • 11. Mobile satellite
  • 12. Forecasts – mobile market 2015; 2020
    • 12.1 Scenario 1 – higher mobile market growth
    • 12.2 Scenario 2 – lower mobile market growth
    • 12.3 Notes on scenario forecasts
  • 13. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration – 1998 - 2004
  • Table 2 – Mobile subscribers and penetration – 2005 - 2014
  • Table 3 – Historic - Mobile operators’ market share – 1999 - 2004
  • Table 4 – Mobile operators’ market share – 1999 - 2013
  • Table 5 – Evolution of mobile ARPU in Argentina – major operators – 2010 - 2012
  • Table 6 – Claro – mobile subscribers – 1999 - 2013
  • Table 7 – Personal – mobile subscribers – 1999 - 2013
  • Table 8 – Movistar – mobile subscribers – 1999 - 2013
  • Table 9 – Nextel mobile revenue – 2012 - 2013
  • Table 10 – Nextel – mobile subscribers – 2002 - 2013
  • Table 11 – Mobile prepaid/postpaid ratio – 2004 - 2013
  • Table 12 – Mobile broadband subscribers and penetration – 2008 - 2014
  • Table 13 – Forecast mobile subscribers – higher growth scenario –2015; 2020
  • Table 14 – Forecast mobile subscribers – lower growth scenario –2015; 2020
  • Chart 1 – Mobile subscribers and penetration – 2005 – 2014
  • Chart 2 – Mobile market share at a glance – 2004 - 2013
  • Exhibit 1 – Claro at a glance
  • Exhibit 2 – Telecom Personal at a glance
  • Exhibit 3 – Movistar at a glance

Focus Report profile

Single-User PDF Licence: US$165.00EX GST
Member Discounts Apply
Purchase
License Information

Your Cart

Your Cart is empty

Purchase with Confidence

"Paul is a rare find in a fast paced world of technology and communications. His research and comments are well founded and well respected in Australia and around the world. I have always gained something new from our discussions about my own industries as well as others. Paul is a wealth of knowledge and can only inspire people with his enthusiasm."

Julian Carter, Founder & Strategic Advisor at Mosi Seven. Director at Monster Logic Group Pty Ltd

» More from our customers..

Special Offers

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Consulting Services ?

Quick Search

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.

Contact us

Email     pbc@budde.com.au

Copyright © 2014 Paul Budde Communication Pty Ltd. All rights reserved. All trademarks and copyrights are the property of their respective holders. Design by Arcaeda | Hosted by Ipera