Argentina - Broadband and Broadcasting Market - Overview, Statistics and Forecasts

Synopsis

Argentina’s internet penetration is twice as high as the world average and close to that found in European countries. Its broadband penetration on the other hand is less than half of Europe’s, although it is – on a par with Chile’s – the highest in the region. Social networking sites are extremely popular in Argentina, particularly Facebook. In fact, Argentina ranks 13th in the world in terms of Facebook penetration. ADSL is the main broadband technology, but cable modem occupies a significant place with about one-fourth of the subscriber base. The broadband market is divided fairly evenly between Telefónica de Argentina, Telecom Argentina, and Grupo Clarín. In terms of pay TV, Argentina is a world leader, with about three homes out of four subscribing to pay TV. This report provides an overview of Argentina’s broadband and pay-TV markets, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.

Table of Contents

• 1. Synopsis
• 2. Broadband access market
  • 2.1 Overview
    • 2.1.1 Broadband statistics
    • 2.1.2 Broadband market analysis
    • 2.1.3 National broadband plan
  • 2.2 Broadband players
    • 2.2.1 Overview
    • 2.2.2 Telefónica de Argentina (Speedy)
    • 2.2.3 Telecom Argentina (Arnet)
    • 2.2.4 Cablevisión (FiberTel)
  • 2.3 Cable modems
  • 2.4 Asymmetrical digital subscriber line (ADSL)
  • 2.5 Fibre-to-the-home (FttH) networks
  • 2.6 Wireless broadband
  • 2.7 Media convergence
    • 2.7.1 Triple play models
    • 2.7.2 Broadband TV (IPTV)
• 3. Digital economy
  • 3.1 E-government
  • 3.2 E-education
  • 3.3 E-commerce
    • 3.3.1 MercadoLibre
  • 3.4 Online banking
• 4. Broadcasting
  • 4.1 Pay TV overview
    • 4.1.1 Pay TV statistics
    • 4.1.2 Regulatory issues
  • 4.2 Cable TV
    • 4.2.1 Cablevisión
  • 4.3 Satellite-based digital pay TV developments
  • 4.4 Digital terrestrial TV
• 5. Forecasts – fixed broadband market 2010; 2015; 2020
  • 5.1 Scenario 1 – higher broadband growth
  • 5.2 Scenario 2 – lower broadband growth
  • 5.3 Notes on scenario forecasts
• 6. Related reports

• Table 1 – Internet users and user penetration – 1996 - 2011
• Table 2 – Fixed broadband subscribers and penetration rates – 2001 - 2011
• Table 3 – Fixed broadband market share by technology – 2003 - 2011
• Table 4 – Broadband operators’ market share – 2003 - 2011
• Table 5 – TASA – broadband subscribers – 2001 - 2011
• Table 6 – Telecom – broadband subscribers – 2003 - 2011
• Table 7 – FiberTel/Flash – broadband subscribers – 2003 - 2011
• Table 8 – Cable modem subscribers and penetration rates – 2001 - 2011
• Table 9 – ADSL subscribers and penetration rates – 2001 - 2011
• Table 10 – Pay TV (cable and satellite) subscribers and penetration rates – 1999 - 2011
• Table 11 – Pay TV operators’ market share – 2010
• Table 12 – Cablevisión cable TV subscribers – 2000 - 2011
• Table 13 – Forecast broadband subscribers – higher growth scenario – 2010; 2015; 2020
• Table 14 – Forecast broadband subscribers – lower growth scenario – 2010; 2015; 2020

• Chart 1 – Fixed broadband technologies at a glance – 2003 - 2011
• Chart 2 – Broadband market share at a glance – 2003 - 2011
• Chart 3 – Pay TV operators’ market share at a glance – 2010