Synopsis
Argentina’s internet penetration is twice as high as the world average and close to that found in European countries. Its broadband penetration on the other hand is less than half of Europe’s, although it is – on a par with Chile’s – the highest in the region. Social networking sites are extremely popular in Argentina, particularly Facebook. In fact, Argentina ranks 13th in the world in terms of Facebook penetration. ADSL is the main broadband technology, but cable modem occupies a significant place with about one-fourth of the subscriber base. The broadband market is divided fairly evenly between Telefónica de Argentina, Telecom Argentina, and Grupo Clarín. In terms of pay TV, Argentina is a world leader, with about three homes out of four subscribing to pay TV. This report provides an overview of Argentina’s broadband and pay-TV markets, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.