Albania - Telecoms, IP Networks and Digital Media - Insights and Statistics

Executive summary

Albanian mobile operators bid for 2.6GHz spectrum


Albania’s telecom market continues to have room for further development. Penetration in the fixed-line and broadband sectors remains very low by European standards, and there are opportunities for further investment in networks upgrades to help propel the country’s economic growth through digital offerings and IP-based technologies and services. On the other hand, poor fixed-line infrastructure has encouraged consumer use of mobile telephony, and now Albania boasts one of the highest mobile penetration rates in Europe.

The country has long sought accession to the European Union (EU) which has benefited its telecoms sector through closer scrutiny of its regulatory regime and through the injection of funding to help modernise infrastructure. Albania signed a Stabilisation and Association Agreement with the EU, which came into force in mid-2009. As part of the EU pre-accession process, Albania has received financial aid to build public institutions and improve cross-border co-operation under the EU’s Instrument for Pre-Accession Assistance funding mechanism. Since June 2014 Albania has been recognised as an official candidate for accession to the EU.

Albania’s economy has enjoyed strong growth in GDP throughout the GFC, albeit from a low base. It has weathered the economic impact resulting from the faltering economies of its main trading partners Italy and Greece. Further growth recovery was evident in 2014.

Future network development has been undertaken to support the growing popularity of broadband services: given the low broadband penetration level, Albania’s internet market offers considerable potential, which is in part being met by the two mobile network operators. This has gone far to alleviate poor connectivity in rural areas.

Albania’s mobile market has undergone rapid growth due to competition, with four operators including Vodafone, Eagle Mobile, Cosmote’s AMC and Plus Communication offering services. Operators are looking to mobile data applications and services to increase ARPU.

Key telecom penetration by service – 2014 (e)

Sector
Penetration
Fixed-broadband
7%
Fixed-line telephony
9%
Mobile SIM
175%

(Source: BuddeComm)

Key developments:

  • AMC and Vodafone Albania bid for 2600MHz spectrum;
  • Albtelecom’s share of the broadband market continues to be squeezed by competitors;
  • The reduction in MTRs has reduced the cost of mobile services for consumers.
  • Following market liberalisation in 2007, several alternative operators now offer services and the market’s growth potential has attracted international investment. The low fixed-line penetration has stymied the development of the broadband market yet resulted in the very rapid adoption of mobile phones as the preferred means of telecom services.
  • Upgrades to the Bari-Durres Cable System, owned by Albtelecom and Telecom Italia Sparkle, from 2.5Gb/s to 20Gb/s will considerably boost Albania’s international connectivity and enable consumers to make greater use of IP-data and services.
  • Most of Albtelecom’s DSL subscribers are serviced through an FttN network: regulatory changes are required to enable altnets to have access to this network, which would stimulate broadband connectivity in coming years.
  • Eagle Mobile merged with Albtelecom in early 2013, enabling the operator to rationalise its fixed-line and mobile offerings.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Publication overview:

This report provides a comprehensive overview of trends and developments in Albania’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband (FttH, DSL, cable TV, wireless);
  • Convergence and digital media;
  • 3G subscriber and mobile ARPU forecasts to 2015;
  • Broadband market forecasts for selective years to 2020.

Key developments:

Regulator’s market data to June 2014; operator data updates to Q4 2014; recent market developments.

Companies mentioned in this report include:

Vodafone Albania, Albtelecom, AMC, Cosmote, Turk Telecom, Primo Communications, Eagle Mobile.

This report provides a comprehensive overview of trends and developments in Albania’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure developments;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttP, DSL, cable, wireless);
  • Convergence and Digital Media;
  • 3G subscriber and mobile ARPU forecasts to 2015;
  • Broadband market forecasts for selective years to 2020.
  • Government policies affecting the telecoms industry;
  • Market liberalisation and industry issues;
  • Telecoms operators – privatisation, IPOs, acquisitions, new licences;
  • Mobile technologies (GSM; 3G, HSPA, LTE).

Table of Contents

  • 1. Executive summary
  • 2. Key statistics
    • 2.1 Country overview
  • 3. Telecommunications market
    • 3.1 Overview of Albania’s telecom market
  • 4. Regulatory environment
    • 4.1 Background
    • 4.2 Regulatory authority
      • 4.2.1 Authority of Electronic and Postal Communications (AKEP)
    • 4.3 Telecom sector liberalisation in Albania
      • 4.3.1 Privatisation
      • 4.3.2 Interconnection
      • 4.3.3 Number Portability (NP)
      • 4.3.4 Tariff rebalancing
      • 4.3.5 Universal Service Obligation (USO)
  • 5. Fixed network operators in Albania
    • 5.1 Albtelecom
    • 5.2 Albania Online/Albanian Fibre Backbone (AFB)/Primo
  • 6. Telecommunications infrastructure
    • 6.1 National telecom network
    • 6.2 International infrastructure
  • 7. Broadband market
    • 7.1 Overview
    • 7.2 Internet society developments
    • 7.3 Albanian National Broadband Network
    • 7.4 Broadband statistics
    • 7.5 ISP market
    • 7.6 Asymmetrical Digital Subscriber Line (ADSL)
    • 7.7 Wireless broadband
    • 7.8 Mobile broadband
  • 8. Digital media
    • 8.1 Overview of broadcasting market
    • 8.2 Cable TV (CATV)
    • 8.3 Satellite-based digital pay TV developments
    • 8.4 Digital Terrestrial TV (DTTV)
    • 8.5 Broadband TV (IPTV)
    • 8.6 Bundled services
  • 9. Mobile communications
    • 9.1 Overview of Albania’s mobile market
      • 9.1.1 Mobile statistics
    • 9.2 Regulatory issues
      • 9.2.1 Second digital mobile licence
      • 9.2.2 Third digital mobile licence
      • 9.2.3 Fourth digital mobile licence
      • 9.2.4 3G/UMTS licences
      • 9.2.5 Licences – 2015
      • 9.2.6 Significant Market Power (SMP)
      • 9.2.7 Mobile Termination Rates
      • 9.2.8 Retail tariff regulation
      • 9.2.9 Mobile Number Portability (MNP)
    • 9.3 Mobile technologies
    • 9.4 Prepaid
    • 9.5 Major mobile operators
      • 9.5.1 Albanian Mobile Communications (AMC)
      • 9.5.2 Vodafone Albania
      • 9.5.3 Eagle Mobile
      • 9.5.4 Mobile Virtual Network Operators (MVNOs)
    • 9.6 Mobile voice services
      • 9.6.1 Prepaid
    • 9.7 Mobile data services
      • 9.7.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
      • 9.7.2 General Packet Radio Service (GPRS)
      • 9.7.3 Enhanced Data for GSM Evolution (EDGE)
      • 9.7.4 High Speed Packet Access (HSPA)
      • 9.7.5 Long-term Evolution (LTE)
      • 9.7.6 Mobile TV
    • 9.8 Mobile content and applications
  • 10. Forecasts
    • 10.1 Forecasts – fixed broadband subscribers – 2010 - 2013; 2020
      • 10.1.1 Scenario 1 – higher broadband subscriber growth
      • 10.1.2 Scenario 2 – lower broadband subscriber growth
    • 10.2 Notes on scenario forecasts
  • 11. Related reports
  • Table 1 – Country statistics Albania – 2014 (e)
  • Table 2 – Telephone network statistics – June 2014
  • Table 3 – Internet user statistics – 2014 (e)
  • Table 4 – Fixed-line broadband subscriber statistics – June 2014
  • Table 5 – Mobile statistics – 2014 (e)
  • Table 6 – National telecommunications authority
  • Table 7 – Telecom market revenue – 2009 - 2014
  • Table 8 – Telecom market share of revenue by operator– 2010 - 2012
  • Table 9 – Revenue by operator– 2008 - 2012
  • Table 10 – Telecom investment by sector– 2010 - 2012
  • Table 11 – Telecom services penetration by type, with EU average – 2011 - 2012
  • Table 12 – Fibre networks by operator – 2014
  • Table 13 – Fixed-line and mobile traffic – 2002 - 2012
  • Table 14 – Historic - Fixed lines in service and teledensity – 1999 - 2004
  • Table 15 – Fixed lines in service and teledensity – 2005 - 2014
  • Table 16 – Fixed-broadband market share by operator – 2010 - 2014
  • Table 17 – Fixed and mobile broadband market share by operator – 2011 - 2012
  • Table 18 – Fixed broadband subscribers by operator – 2010 - 2014
  • Table 19 – Fixed and mobile broadband subscribers – 2011 - 2014
  • Table 20 – Fixed and mobile broadband penetration (population) – 2011 - 2014
  • Table 21 – Internet infrastructure and connectivity – 2011 - 2012
  • Table 22 – Broadband subscribers and penetration rates – 2007 - 2014
  • Table 23 – Internet users, subscribers and penetration rates – 2000 - 2014
  • Table 24 – Mobile internet subscribers by operator via 3G handsets – 2011 - 2014
  • Table 25 – Mobile internet subscribers by operator via USB/modem – 2011 - 2014
  • Table 26 – Mobile subscriber market share of SIM cards by operator – 2009 - 2013
  • Table 27 – Historic - Mobile subscribers and penetration rate – 1999 - 2004
  • Table 28 – Mobile subscribers and penetration rate – 2005 - 2015
  • Table 29 – Mobile SIM cards by operator – 2003 – 2014
  • Table 30 – Active SMI cards (within three months) – 2010 – 2014
  • Table 31 – Active mobile SIM cards by operator – 2010 – 2014
  • Table 32 – Mobile revenue by operator – 2003 – 2012
  • Table 33 – Total mobile revenue – 2010 – 2014
  • Table 34 – Total mobile traffic – 2012 – 2014
  • Table 35 – Average use of mobile services, active users – 2011 – 2013
  • Table 36 – AMC MTRs – 2005 - 2016
  • Table 37 – MTRs – 2013 - 2016
  • Table 38 – SMS termination tariffs – 2005 - 2011
  • Table 39 – Mobile number portings – 2011 - 2012
  • Table 40 – AMC financial data – 2005 - 2014
  • Table 41 – AMC ARPU and MOU (historic) – 2006 - 2009
  • Table 42 – AMC mobile subscribers – 2006 - 2014
  • Table 43 – Vodafone Albania subscribers – 2008 - 2014
  • Table 44 – Vodafone prepaid subscribers – 2005 - 2014
  • Table 45 – Total GPRS/3G data traffic – 2012 - 2014
  • Table 46 – Total SMS messages sent – 2002 - 2013
  • Table 47 – Total MMS messages sent – 2010 - 2012
  • Table 48 – GPRS/EDGE subscribers by operator – 2010 – 2011
  • Table 49 – GPRS/EDGE subscribers – 2010 – 2013
  • Table 50 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
  • Table 51 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020
  • Chart 1 – Revenue by operator– 2008 – 2012
  • Chart 2 – Fixed lines in service by operator – 2003 – 2014
  • Chart 3 – Mobile subscribers and penetration rate – 2001 – 2015
  • Chart 4 – Mobile SIM cards by operator – 2003 – 2014
  • Chart 5 – Mobile revenue by operator – 2003 – 2012
  • Chart 6 – AMC financial data – 2005 – 2014

Focus Report profile

Single-User PDF Licence: US$465.00EX GST
Member Discounts Apply
Purchase
License Information

Your Cart

Your Cart is empty

Purchase with Confidence

"I think you are a treasure to the industry and we are all lucky to have you. You are so generous with your energy, time and knowledge."

Ken Cregan, Tele-Computercations Pty Ltd

» More from our customers..

Special Offers

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in
BuddeComm's Consulting Services ?

Quick Search

e-Newsletter

The latest networked economy and telecoms news delivered to your inbox by subscribing to Paul's free weekly Networked Economy e-Newsletter.

Contact us

Email     pbc@budde.com.au

Copyright © 2016 Paul Budde Communication Pty Ltd. All rights reserved. All trademarks and copyrights are the property of their respective holders. Design by Arcaeda | Hosted by Ipera