2012 Turkey - Telecoms, Mobile, Broadband and Forecasts

Last updated: 18 Dec 2012 Update History

Report Status: Archived

Report Pages: 55

Analyst: Paul Kwon

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Summary
Table Of Contents

Publication Overview

This report provides a comprehensive overview of trends and developments in Turkey’s telecommunications market. The report analyses the mobile, Internet, broadband, digital TV and converging media sectors. Subjects include:

Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Infrastructure;
Major players, revenues, subscribers, ARPU
Internet, IPTV;
Mobile voice and data markets;
Broadband (FttH, DSL, cable TV, wireless);
Convergence and digital media;
Mobile subscriber forecasts to 2020;
Broadband subscriber forecasts to 2020.

Companies covered in this report include:

Turk Telekom, Turksat, Superonline, Markafoni, Trendyol, Dsmart, DigiTurk, Turkcell, Vodafone, Avea.

Researcher:- Paul Kwon
Current publication date:- December 2012 (11th Edition)

Executive Summary

Mobile broadband emerges as Turkey’s most popular broadband platform

Turkey’s telecommunications market continues to grow despite recent economic uncertainty, driven by demographic and market forces, boasting a relatively young population and a developing economy shaped by the EU accession process.

Regulatory reform implemented as part of the European Union (EU) accession program continues to develop the market and improve competition. Wholesale Line Rental introduced in January 2012 while naked ADSL has managed to account for 1 in 11 ADSL subscriptions in less than two years.

Turkey’s broadband market enters 2013 with mobile broadband as the most popular broadband platform, overtaking ADSL. The fixed broadband market is evolving, with ongoing Fibre-to-the-Home (FttH) deployments receiving a boost through a regulatory holiday introduced by the regulator.

Recognising the potential of applying ICT to improve both social and economic development, Turkey has taken steps to develop a digital economy, encompassing e-commerce, e-government, e-health and e-education. The large potential online market has attracted international significant investment from multinational retailers and private equity firms.

Mobile penetration in Turkey has reached levels indicative of maturity although take up of mobile broadband services highlights future revenue growth opportunities. Turkey has also emerged as a noticeable front runner in the nascent mobile payments sector, supported by the country’s relatively young population and high credit card penetration.

Key telecom parameters – 2010; 2012

Sector	2010	2012
Subscribers to telecoms services (million):
Broadband	8.6	23.0
Fixed-line telephony	16.2	14.2
Mobile phone	61.8	67.7

(Source: BuddeComm)

1. Key Statistics
- 1.1 Country overview
2. Telecommunications Market
- 2.1 Overview of Turkey’s telecom market
3. Regulatory Environment
- 3.1 Background
  - 3.1.1 Electronic Communications Law 2008
- 3.2 Regulatory authority
  - 3.2.1 Information and Communications Technologies Authority (ICTA)
- 3.3 Telecom sector liberalisation in Turkey
- 3.4 Privatisation
  - 3.4.1 The 2005 privatisation
  - 3.4.2 Privatisation background
- 3.5 Interconnect
- 3.6 Access
- 3.7 Number portability
- 3.8 Universal services
4. Fixed Network Operators
- 4.1 Overview
- 4.2 Turk Telekom
- 4.3 Turksat
- 4.4 Superonline
5. Telecommunications Infrastructure
- 5.1 National telecom network
- 5.2 International infrastructure
  - 5.2.1 Submarine cable networks
  - 5.2.2 Terrestrial cable networks
  - 5.2.3 Satellite networks
6. Broadband Market
- 6.1 Overview
- 6.2 Internet and broadband statistics
- 6.3 Asymmetrical Digital Subscriber Lines (ADSL)
- 6.4 Cable modems
- 6.5 Fibre-to-the-Home (FttH) networks
  - 6.5.1 Superonline
7. Digital Media / Digital Economy
- 7.1 Digital Economy Overview
  - 7.1.1 Services
- 7.2 Digital broadcasting
  - 7.2.1 Overview of broadcasting market
  - 7.2.2 Broadcasting regulation
  - 7.2.3 Digital TV
8. Mobile Communications
- 8.1 Overview of Turkey’s mobile market
  - 8.1.1 Mobile statistics
- 8.2 Regulatory issues
  - 8.2.1 Third Generation (3G) licences
  - 8.2.2 Third and fourth GSM licences
  - 8.2.3 Significant market power (SMP)
  - 8.2.4 Mobile Number Portability (MNP)
  - 8.2.5 Telsim privatisation
- 8.3 Mobile technologies
  - 8.3.1 Analogue
  - 8.3.2 Digital
  - 8.3.3 3G
- 8.4 Major mobile operators
  - 8.4.1 Turkcell
  - 8.4.2 Vodafone (Telsim)
  - 8.4.3 Avea
- 8.5 Mobile voice services
  - 8.5.1 Prepaid
- 8.6 Mobile data
  - 8.6.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
  - 8.6.2 Mobile broadband (Access)
- 8.7 Mobile content and applications
  - 8.7.1 Mobile TV
  - 8.7.2 Mobile advertising
  - 8.7.3 Mobile payments
9. Forecasts
- 9.1 Broadband subscriber forecasts
  - 9.1.1 Scenario 1 – higher broadband subscriber growth
  - 9.1.2 Scenario 2 – lower broadband subscriber growth
- 9.2 Mobile subscriber forecasts
  - 9.2.1 Scenario 1 – higher growth
  - 9.2.2 Scenario 2 – lower growth
10. Glossary of Abbreviations

Table 1 – Country statistics Turkey – 2012
Table 2 – Telephone network statistics – March 2012
Table 3 – Internet user statistics – 2012
Table 4 – Broadband subscriber statistics – June 2012
Table 5 – Mobile statistics – June 2012
Table 6 – National telecommunications authority
Table 7 – GDP growth and inflation – 2005 - 2013
Table 8 – Telecoms revenue and investment – 2004 - 2012
Table 9 – Turk Telekom – Revenue, profit and EBITDA – 2007 - 2012
Table 10 – Turk Telekom – Fixed-line revenue, EBITDA and PSTN ARPU – 2007 - 2012
Table 11 – Superonline financial data – 2009 - 2012
Table 12 – Fixed lines in service and teledensity – 1995 - 2012
Table 13 – Internet user and penetration rate – 1998 - 2012
Table 14 – Broadband subscribers and penetration – 2001 - 2012
Table 15 – Broadband subscribers by access technology – 2004 - 2012
Table 16 – ISP market share – June 2012
Table 17 – Fixed Broadband subscriptions by speed – June 2012
Table 18 – Turk Telekom ADSL ARPU and proportion of total fixed-line revenue – 2007 - 2012
Table 19 – Superonline FttX homes passed and subscribers – 2011 - 2012
Table 20 – Electronic signatures in use – June 2012
Table 21 – Internet activities by Internet users – January - March 2012
Table 22 – Audience share by channel – 2011
Table 23 – Satellite pay TV subscribers per operator – 2010 - 2012
Table 24 – D-Smart subscribers – 2007 - 2012
Table 25 – Mobile subscribers and penetration rate – 1995 - 2012
Table 26 – 2G and 3G subscribers – 2009 – 2012
Table 27 – Mobile operators, subscribers and annual change – June 2012
Table 28 – Mobile subscribers by operator – 2007 - 2012
Table 29 – Mobile operators’ market share – 2007 – 2012
Table 30 – Mobile Telecom revenue – 2004 - 2011
Table 31 – ARPU levels per operator – 2011 - 2012
Table 32 – Mobile revenue per service type per operator – March – June 2012
Table 33 – Turkcell group financial data – 2005 - 2012
Table 34 – Turkcell Turkey average monthly ARPU – pre and postpaid – 2001 - 2012
Table 35 – Turkcell Turkey average monthly MOU and churn – 2001 - 2012
Table 36 – Turkcell smartphone penetration – 2012
Table 37 – Vodafone pre and postpaid ARPU – 2006 - 2012
Table 38 – Avea revenue and EBITDA – 2007 - 2012
Table 39 – Avea prepaid, postpaid and blended ARPU and blended MOU – 2007 - 2012
Table 40 – Ratio of prepaid to postpaid subscribers – 2000 - 2012
Table 41 – Turkcell prepaid subscribers – 2001 - 2012
Table 42 – Vodafone prepaid subscribers – 2006 - 2012
Table 43 – Avea prepaid subscribers – 2007 - 2012
Table 44 – Numbers of SMS and MMS sent – 2004 - 2012
Table 45 – Mobile broadband subscribers – 2012
Table 46 – Mobile Internet subscribers and usage – 2010 - 2012
Table 47 – Turkcell mobile Internet revenue – 2009 - 2012
Table 48 – Turkcell mobile broadband revenue – 2012
Table 49 – Forecast broadband subscribers – higher market growth scenario – 2012; 2015; 2020
Table 50 – Forecast broadband subscribers – lower market growth scenario – 2012; 2015; 2020
Table 51 – Forecast mobile subscribers in Turkey – higher growth scenario – 2012;2015; 2020
Table 52 – Forecast mobile subscribers in Turkey – lower growth scenario – 2012;2015; 2020

Chart 1 – Turkey fixed-line and mobile subscribers – 2000 – 2012

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