2011 Turkey - Telecoms, Mobile, Broadband and Forecasts

Last updated: 19 Oct 2011 Update History

Report Status: Archived

Report Pages: 51

Analyst: Paul Kwon

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Summary
Table Of Contents

Publication Overview

This report provides a comprehensive overview of trends and developments in Turkey’s telecommunications market. The report analyses the mobile, Internet, broadband, digital TV and converging media sectors. Subjects include:

Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Infrastructure;
Major players, revenues, subscribers, ARPU, MoU;
Internet, IPTV;
Mobile voice and data markets;
Broadband (FttH, DSL, cable TV, wireless);
Convergence and digital media;
Mobile subscriber forecasts to 2020;
Broadband subscriber forecasts to 2020;

Companies covered in this report include:

Turk Telekom, Turksat, Superonline, Dsmart, DigiTurk, Turkcell, Vodafone, Avea.

Researcher:- Paul Kwon
Current publication date:- October 2011 (10th Edition)

Executive Summary

Telecoms infrastructure supporting the development of a digital economy

Turkey’s telecommunications market exhibited its resilience despite recent economic uncertainty by maintaining positive growth. This trend will continue as the market evolves under technological, demographic and market forces.

Regulatory reform implemented as part of the European Union (EU) accession program continues to develop the market and improve competition. Despite declining teledensity levels, competition is heating up, most recently with the launch of naked DSL offerings in early 2011. Current take up levels point to strong growth in 2012.

Although ADSL still represents the majority of broadband subscriptions, the rapid take up of mobile broadband services hints at the evolving market. Against this backdrop competing Fibre-to-the-Home (FttH) networks are being deployed, with approximately four million households passed. Deployments will continue into 2012 given the incumbent is executing on a 10 year project timeframe.

Recognising the potential of applying ICT to improve both social and economic development, Turkey has taken steps to develop a digital economy, encompassing e-commerce, e-government, e-health and e-education. The large potential online market has attracted international significant investment from multinational firms such as eBay and South Africa-based Naspers.

Mobile penetration in Turkey has reached levels indicative of maturity. However a large demographic of future customers (approximately 25% of Turkey’s population is under the age of 15, an age at which mobile phone ownership is highly uncommon) points to continued growth. In addition the focus on mobile broadband services following the launch of 3G/HSPA networks should find a receptive market among Turkey’s young technologically savvy population.

1. Key Statistics
- 1.1 Country overview
2. Telecommunications Market
- 2.1 Overview of Turkey’s telecom market
3. Regulatory Environment
- 3.1 Background
  - 3.1.1 Electronic Communications Law 2008
- 3.2 Regulatory authority
  - 3.2.1 Information and Communications Technologies Authority (ICTA)
- 3.3 Telecom sector liberalisation in Turkey
- 3.4 Privatisation
  - 3.4.1 The 2005 privatisation
  - 3.4.2 Privatisation background
- 3.5 Interconnect
- 3.6 Access
- 3.7 Number portability
- 3.8 Universal services
4. Fixed Network Operators
- 4.1 Overview
- 4.2 Turk Telekom
- 4.3 Turksat
- 4.4 Superonline
- 4.5 Borusan Telekom
5. Telecommunications Infrastructure
- 5.1 National telecom network
- 5.2 International infrastructure
  - 5.2.1 Submarine cable networks
  - 5.2.2 Terrestrial cable networks
  - 5.2.3 Satellite networks
6. Broadband Market
- 6.1 Overview
  - 6.1.1 Internet and broadband statistics
- 6.2 Asymmetrical Digital Subscriber Lines (ADSL)
- 6.3 Cable modems
- 6.4 Fibre-to-the-Home (FttH) networks
7. Digital Media/Economy
- 7.1 Overview
- 7.2 Services
  - 7.2.1 E-commerce
  - 7.2.2 E-government
  - 7.2.3 E-health
  - 7.2.4 E-education
- 7.3 Digital broadcasting
  - 7.3.1 Overview of broadcasting market
  - 7.3.2 Broadcasting regulation
  - 7.3.3 Digital TV
8. Mobile Communications
- 8.1 Overview of Turkey’s mobile market
  - 8.1.1 Mobile statistics
- 8.2 Regulatory issues
  - 8.2.1 Third Generation (3G) licences
  - 8.2.2 Third and fourth GSM licences
  - 8.2.3 Significant market power (SMP)
  - 8.2.4 Mobile Number Portability (MNP)
  - 8.2.5 Telsim privatisation
- 8.3 Mobile technologies
  - 8.3.1 Analogue
  - 8.3.2 Digital
  - 8.3.3 3G
- 8.4 Major mobile operators
  - 8.4.1 Turkcell
  - 8.4.2 Vodafone (Telsim)
  - 8.4.3 Avea
- 8.5 Mobile voice services
  - 8.5.1 Prepaid
- 8.6 Mobile messaging
  - 8.6.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
- 8.7 Mobile broadband (Access)
- 8.8 Mobile content and applications
  - 8.8.1 Music downloads
  - 8.8.2 Mobile TV
  - 8.8.3 Mobile advertising
  - 8.8.4 Mobile payments
9. Forecasts
- 9.1 Broadband subscriber forecasts
  - 9.1.1 Scenario 1 – higher broadband subscriber growth
  - 9.1.2 Scenario 2 – lower broadband subscriber growth
- 9.2 Mobile subscriber forecasts
  - 9.2.1 Scenario 1 – higher growth
  - 9.2.2 Scenario 2 – lower growth
- 9.3 Notes on scenario forecasts
10. Glossary of Abbreviations

Table 1 – Country statistics Turkey – 2010
Table 2 – Telephone network statistics – 2010
Table 3 – Internet user statistics – 2010
Table 4 – Broadband subscriber statistics – June 2011
Table 5 – Mobile statistics – June 2011
Table 6 – National telecommunications authority
Table 7 – GDP growth and inflation – 2005 - 2011
Table 8 – Telecoms revenue and investment – 2004 - 2011
Table 9 – Turk Telekom – Revenue, profit and EBITDA – 2007 - 2011
Table 10 – Turk Telekom – Fixed-line revenue, EBITDA and PSTN ARPU – 2007 - 2011
Table 11 – Fixed lines in service and teledensity – 1995 - 2011
Table 12 – Internet user and penetration rate estimates – 1998 - 2011
Table 13 – Broadband subscribers and penetration – 2001 - 2011
Table 14 – Broadband subscribers by access technology – 2004 - 2011
Table 15 – ISP market share – June 2011
Table 16 – Turk Telekom ADSL ARPU and proportion of total fixed-line revenue – 2007 - 2011
Table 17 – Audience share by channel – January – June 2011
Table 18 – Satellite pay TV subscribers per operator – 2010 - 2011
Table 19 – Mobile subscribers and penetration rate – 1995 - 2011
Table 20 – 2G and 3G subscribers – 2009 – 2011
Table 21 – Mobile operators, subscribers and annual change – June 2011
Table 22 – Mobile subscribers by operator – 2007 - 2011
Table 23 – Mobile operators’ market share – 2007 – 2011
Table 24 – Mobile Telecom revenue – 2004 - 2011
Table 25 – ARPU levels per operator – 2011
Table 26 – Turkcell group financial data – 2005 - 2011
Table 27 – Turkcell Turkey average monthly ARPU – pre and postpaid – 2001 - 2011
Table 28 – Turkcell Turkey average monthly MOU and churn – 2001 - 2011
Table 29 – Vodafone pre and postpaid ARPU – 2006 - 2011
Table 30 – Avea revenue and EBITDA – 2007 - 2011
Table 31 – Avea prepaid, postpaid and blended ARPU and blended MOU – 2007 - 2011
Table 32 – Ratio of prepaid to postpaid subscribers – 2000 - 2011
Table 33 – Turkcell prepaid subscribers – 2001 - 2011
Table 34 – Vodafone prepaid subscribers – 2006 - 2011
Table 35 – Avea prepaid subscribers – 2007 - 2011
Table 36 – Numbers of SMS and MMS sent – 2004 - 2011
Table 37 – Mobile Internet subscribers and usage – 2010 - 2011
Table 38 – Turkcell mobile Internet revenue – 2009 - 2011
Table 39 – Forecast broadband subscribers – higher market growth scenario – 2011; 2015; 2020
Table 40 – Forecast broadband subscribers – lower market growth scenario – 2011; 2015; 2020
Table 41 – Forecast mobile subscribers in Turkey – higher growth scenario – 2012;2015; 2020
Table 42 – Forecast mobile subscribers in Turkey – lower growth scenario – 2012;2015; 2020

Chart 1 – Turkey fixed-line and mobile subscribers – 2000 – 2011

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