2009 Global Mobile Broadband - Statistics and Trends

Publication Overview

This annual report offers a wealth of information on the worldwide development of the mobile broadband including content, services and infrastructure. Information at a regional level is also provided for the Americas, Europe, Middle East and Asia Pacific. The report includes analyses, statistics, forecasts and trends. It provides a comprehensive insight into the progress of mobile and examines some the issues and trends.

 

Subjects covered include:

·         Worldwide mobile data market and revenues;

·         Mobile broadband services and statistics;

·         Mobile marketing and advertising;

·         M-Commerce and m-payments;

·         Mobile TV/mobile video;

·         Telemetry and RFID;

·         Location based services and GPS;

·         Wireless/mobile broadband infrastructure ie LTE/WiMAX;

·         Regional overviews.

 

Researchers: Paul Budde, Lawrence Baker, Lucia Bibolini, Peter Evans, Dominic Hebert, Lisa Hulme-Jones, Paul Kwon, Henry Lancaster, Peter Lange, Tine Lewis, Kylie Wansink

Current publication date:- April 2009 (13th Edition)

Next publication date:- April 2010

Executive Summary

Mobile broadband services are finally beginning to grow as they become more accessible by the mobile phone. Competition and a saturated mobile voice market also means the operators are forced to offer very competitive capped data packages. Such affordability and certainty (no bill shock) is the key reason for growth. This development is complimented/supported by new technologies like HSPA which are bringing more efficiency to the network and allowing the operators to offer these products. Still, mass market penetration will be difficult because of a general lack of spectrum available to push all this traffic through (prices therefore will remain relatively high).

 

The economic downturn may also affect growth rates in the short-term, especially for more luxury-based services; however, mobile broadband services and content will continue to grow in the long term. While on-deck mobile data usage remains strong, off-deck usage to both mobile-specific Internet sites and regular sites is growing rapidly.

 

Mobile music services, including ringtones, continue to be the most popular mobile service beyond SMS and accessing emails while on the move. While ringtones have been popular for some time, consumers are also beginning to use mobile for downloading fulltracks and streaming music. As the business models evolve and handsets continue to improve, this market is expected to continue its growth.

 

Mobile social networking is also a key area of interest at the moment with millions of mobile users around the world now using such services. However, it will not be until proper 4G networks are in place that we will really see the possibilities of mobile social networking emerge as it becomes combined with other applications such as location-based services, mapping and presence. There are many start-ups vying for a space in the sector and industry leaders in fixed social networking services, such as MySpace and Facebook, have also turned their eye towards mobile social media.

 

Despite low consumer uptake of mobile TV and video services, the industry is hoping new developments will continue to facilitate growth. In particular it is hoped that the increasing use of mobile Internet will result in more mobile Internet video viewing. It is also envisioned that advertising spend will provide more subsidies for streaming mobile and the rollout of mobile digital TV will promote usage. In 2009 in the US, a coalition of broadcasters will launch a new service that will provide digital television direct to mobile devices using existing spectrum.

 

There are now over 400 million 3G subscribers worldwide and while 3G has facilitated growth for the mobile broadband sector, it is still really not suitable for mass market mobile broadband usage. We still need Next Generation Mobile Networks based on 4G for this. Over the last couple of years WiMAX and LTE emerged as the most likely candidates for such networks. In 2009 LTE is gaining even stronger support from many of the large of operators around the world. Some are developing long-term plans to evolve towards LTE and some are conducting trials. WiMAX is beginning to be seen more and more as a niche technology suitable for only some markets.

 

This report provides a valuable insight into the developments taking place in the mobile broadband/mobile data sector. It includes information on both mobile broadband services and content and also mobile broadband infrastructure. The report comprises a global overview of the progress of key mobile data services including mobile music, mobile social networking, mobile adult content services, mobile email/Internet, mobile messaging and mobile gambling and gaming. Statistics and information on mobile advertising, mobile commerce and m-payments are also incorporated. The report explores the issues surrounding mobile TV/mobile video and also covers developments and statistics for telemetry including RFID, LBS and GPS. Mobile broadband infrastructure developments are also included along with regional information for North America, Latin America, Europe, Middle East and Asia Pacific.

 

Key highlights:

·         The next upgrade of technology to LTE is essential to really see the mobile broadband market developing into a mass market (2012-2015).

·         Mobile data (including SMS) accounts for around 20% of total mobile revenues worldwide.

·         Handsets are becoming more mature and easier to use for data and content, although they still have a long way to go. Trends from the US suggest that the 3G iPhone and other high end handsets may assist the rise in mobile data usage.

·         As the uptake of mobile phones with GPS capabilities continues to grow, the possibilities for developing popular LBS also increases.

·         There is evidence that smartphones are becoming popular for downloading and playing mobile games as they offer a better platform for such services. Mobile gaming is expected to continue to grow as it is both cheap and entertaining.

 

Worldwide mobile games revenue – 2009; 2013

Year

Revenue ($ billion)

2009 (e)

4.9

2013 (e)

7

(Source: BuddeComm, 2009)

Note: Mobile gaming is defined as video games on mobile phones
and excludes demos and preloaded/prebundled games.

 

·         Nokia plans to develop a device for LTE networks rather than continue its support of WiMAX.

·         The next major development in the US is likely to involve the move towards 4G platforms, such as Verizon’s plan to deploy LTE from 2009 and the Sprint-Clearwire WIMAX network which started being deployed in October 2008.

·         3G mobile broadband is rapidly outgrowing DSL and other wireless broadband services in Africa.

·         Mobile broadband in Australia is nearly exclusively used by subscribers for tasks that are not overly demanding in terms of the speed of the connection and the amount of data downloaded, activities such as email access and basic Internet browsing.

 

Data in this report is the latest available at the time of preparation and may not be for the current year.

 

The following notes provide some background to our scenario forecasting methodology:

  • This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.
  • The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.
  • All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.

Table of Contents

  • 1. Mobile Broadband Statistics & Trends
    • 1.1 Mobile data overview & analysis
      • 1.1.1 Introduction
      • 1.1.2 4G developments
      • 1.1.3 Mobile broadband/data growth
      • 1.1.4 Brief case studies of recent innovations
      • 1.1.5 Analysis: more cracks appearing in mobile market
      • 1.1.6 Industry developments
    • 1.2 Mobile content and off-deck services
      • 1.2.1 The mobile content and services market
      • 1.2.2 Key industry segments: statistics and forecasts
      • 1.2.3 Future predictions
      • 1.2.4 Mobile Digital Rights Management (MDRM)
  • 2. Mobile Marketing & Advertising
    • 2.1 Mobile media advertising
      • 2.1.1 Advertisers gaining power
      • 2.1.2 The problem in measuring digital media revenues
      • 2.1.3 TV advertising to struggle
  • 3. M-Commerce And M-Payments Market
    • 3.1 Mobile commerce and mobile payments
      • 3.1.1 M-commerce market
      • 3.1.2 M-commerce analysis
      • 3.1.3 M-payments (mobile payments)
      • 3.1.4 M-banking (mobile banking)
      • 3.1.5 Industry consortia
  • 4. Mobile Messaging Services
    • 4.1 SMS, Instant Messaging, Unified Messaging, Multimedia Messaging Services & email
      • 4.1.1 Short Messaging Service (SMS)
      • 4.1.2 Mobile Instant Messaging (MIM)
      • 4.1.3 Multimedia Messaging Service (MMS)/Enhanced SMS (EMS)
      • 4.1.4 Unified Communications
      • 4.1.5 Email/mobile email
      • 4.1.6 Unstructured Supplementary Service Data (USSD)
  • 5. Mobile TV/Video
    • 5.1 Mobile TV and mobile video media
      • 5.1.1 Mobile TV standards
      • 5.1.2 Mobile TV
      • 5.1.3 Analysis – focus on video media, not TV
      • 5.1.4 Mobile TV around the world
      • 5.1.5 Mobile TV statistics and forecasts
  • 6. Telemetry & Radio Frequency Identification (RFID)
    • 6.1 Telemetry & RFID
      • 6.1.1 Telemetry
      • 6.1.2 Telemetry in healthcare
      • 6.1.3 Remote monitoring
      • 6.1.4 Near Field Communications (NFC)
      • 6.1.5 Radio frequency identification (RFID)
      • 6.1.6 Other Automatic Data Capture (ADC) technologies
      • 6.1.7 Remote sensing satellites
      • 6.1.8 Machine-to-machine transmission
  • 7. Navigation, GPS, Location Based Services (LBS)
    • 7.1 LBS & GPS
      • 7.1.1 Introduction
      • 7.1.2 Global Navigation Satellite Systems (GNSS)
      • 7.1.3 Location-Based Services (LBS)
      • 7.1.4 Global Positioning System (GPS)
      • 7.1.5 Geotagging, next step: wireless
  • 8. Mobile Broadband Infrastructure
    • 8.1 Wireless broadband: LTE; WiMAX; HSPA; WiFi; bluetooth; UWB
      • 8.1.1 Next Generation Mobile (NGM)
      • 8.1.2 Market analysis 2009
      • 8.1.3 HSPA: the success story continues
      • 8.1.4 Personal wireless broadband
      • 8.1.5 Key developments
      • 8.1.6 Other wireless broadband technologies
      • 8.1.7 Wireless broadband statistics and forecasts
      • 8.1.8 Conclusion
  • 9. Regional Overviews
    • 9.1 North America
      • 9.1.1 Overview
    • 9.2 Latin America
      • 9.2.1 Third Generation (3G) mobile
      • 9.2.2 WiFi developments
    • 9.3 Europe
      • 9.3.1 Western Europe
      • 9.3.2 Eastern Europe
    • 9.4 Africa
      • 9.4.1 3G mobile broadband
      • 9.4.2 Mobile messaging
      • 9.4.3 Wireless Application Protocol (WAP)
      • 9.4.4 Mobile TV
      • 9.4.5 Mobile banking and m-payments
      • 9.4.6 M-commerce
      • 9.4.7 Mobile advertising
    • 9.5 Middle East
      • 9.5.1 Overview
      • 9.5.2 WiMAX
      • 9.5.3 HSPA
      • 9.5.4 Mobile TV
      • 9.5.5 Mobile messaging services
      • 9.5.6 Music and entertainment services
      • 9.5.7 Navigation, GPS, LBS
    • 9.6 Asia
      • 9.6.1 Market overview
      • 9.6.2 Mobile broadband in selected Asian markets
    • 9.7 Pacific region
      • 9.7.1 Australia
      • 9.7.2 New Zealand
  • 10. Glossary of Abbreviations
  • Table 1 – Worldwide mobile data revenue – 2006; 2008; 2013
  • Table 2 – Mobile data as % of mobile revenues in leading developed countries – 2008
  • Table 3 – Proportion of mobile broadband users by device – 2008
  • Table 4 – Monthly mobile broadband contract costs – Eastern Europe, Asia Pacific, Africa, Americas – 2007
  • Table 5 – Worldwide mobile ad spending – 2008; 2013
  • Table 6 – Worldwide mobile TV ad spending – 2008; 2013
  • Table 7 – Worldwide mobile adult content & services revenue – 2005 - 2009
  • Table 8 – Worldwide text messages sent – 2008 - 2009
  • Table 9 – Worldwide wagers spent on mobile gambling – 2007; 2013
  • Table 10 – Worldwide mobile gaming revenue – 2004 - 2009; 2013
  • Table 11 – Mobile game users – global monthly averages – 2005; 2010
  • Table 12 – Mobile Internet users worldwide – 2006; 2008; 2012
  • Table 13 – Mobile Internet users in the US – 2007; 2012
  • Table 14 – Worldwide mobile music revenue – 2006; 2008; 2010; 2012
  • Table 15 – Worldwide transaction value of m-payments – 2008; 2013
  • Table 16 – Number of consumers worldwide using m-payment services – 2008; 2011
  • Table 17 – Mobile banking users in the USA – 2007; 2012
  • Table 18 – Estimated number of SMS text messages sent worldwide – 2006 - 2009
  • Table 19 – Worldwide unified communication products and service market value – 2007; 2012
  • Table 20 – Number of email users worldwide – 2008; 2011
  • Table 21 – Number of emails sent each day worldwide – 2007; 2011
  • Table 22 – Comparison of analysts’ broadcast mobile TV subscriber forecasts – 2007; 2010 - 2012
  • Table 23 – Mobile video subscribers versus broadcast mobile TV subscribers – 2011
  • Table 24 – Top 3 mobile broadcast TV markets – 2012
  • Table 25 – Mobile video revenue vs broadcast mobile TV revenue – 2006; 2008; 2011
  • Table 26 – Worldwide LBS subscribers – 2007 - 2008; 2011
  • Table 27 – Worldwide LBS revenue – 2007 - 2008; 2013
  • Table 28 – Worldwide market share of GPS-equipped mobile phones – 2006 - 2009
  • Table 29 – WiMAX deployments worldwide – mid-2008
  • Table 30 – Number of commercial HSDPA networks worldwide – 2006 - 2009
  • Table 31 – Number of commercial HSDPA operators by region – 2008 - 2009
  • Table 32 – Number of commercial HSUPA operators by region – January 2009
  • Table 33 – Number of WiFi hotspots worldwide – 2005 - 2008
  • Table 34 – Public WiFi hotspots – top 10 countries and top 10 cities worldwide – 2008
  • Table 35 – Installed base of Bluetooth devices worldwide – 2005; 2007; 2010
  • Table 36 – UWB-enabled devices in use – 2007; 2011
  • Table 37 – Worldwide wireless broadband and HSPA subscribers – 2008; 2012; 2015
  • Table 38 – Worldwide WiMAX, LTE and HSPA market share – 2015
  • Table 39 – Wireless broadband and HSPA service revenue – 2010; 2015
  • Table 40 – Wireless broadband & HSPA market share, developing markets – 2008; 2015
  • Table 41 – Number of hotspots – top 10 US cities – January 2009
  • Table 42 – 3G subscribers and penetration per country in Latin America - 2007 - 2008
  • Table 43 – Mobile penetration by country, selected European countries – January 2009
  • Table 44 – Total European mobile subscribers and penetration rate – 1997 - 2009
  • Table 45 – Mobile SMS messaging revenue and forecasts in Europe – 2004 - 2008
  • Table 46 – WCDMA subscribers & growth in Africa by country – September 2008
  • Table 47 – Online & mobile banking customers of South Africa’s major banks – June 2007
  • Table 48 – 3G subscribers as a percentage of total subscribers, selected Middle Eastern countries – 2006 - 2008
  • Table 49 – Mobile data subscribers by service in Bahrain – 2007
  • Table 50 – Mobile operator data & content revenue as a percentage of total revenue in Israel – 2003 - 2008
  • Table 51 – Top three countries for mobile data revenues – 1H 2008
  • Table 52 – 3G WCDMA subscribers in Asia – 2004 - 2008
  • Table 53 – 3G WCDMA subscribers in Asia by country – March 2008
  • Table 54 – Mobile wireless Internet subscribers by providers in Japan – 2008
  • Table 55 – Mobile wireless Internet subscribers in Japan – 2000 - 2008
  • Table 56 – 3G mobile subscribers by operator in Japan – 2008
  • Table 57 – WCDMA subscribers by operator in South Korea – June 2008
  • Table 58 – Mobile data service revenue as % of total mobile revenue in Taiwan – 2001 - 2008
  • Table 59 – Mobile Internet subscribers in Taiwan – 2001 - 2008
  • Table 60 – 3G mobile subscribers and market share in Taiwan – 2003 - 2008
  • Table 61 – 3G mobile subscribers and market share in Taiwan (operator data) – June 2008
  • Table 62 – Mobile operators, subscribers and annual change in Taiwan – June 2008
  • Table 63 – 3G mobile subscribers in Singapore – 2005 - 2009
  • Table 64 – 3G mobile subscribers by operator in Singapore – June 2008
  • Table 65 – Total SMS messages per month in Singapore – 2004 - 2008
  • Table 66 – 3G mobile subscribers and market share in Malaysia – 2006 - 2008
  • Table 67 – 3G mobile subscribers & market share by operator in Malaysia – June 2008
  • Table 68 – Mobile broadband subscribers, annual change & portion of total broadband market in Australia – 2006 - 2010
  • Table 69 – Total fixed wireless broadband revenue & annual change in Australia – 2006 - 2010
  • Table 70 – Mobile subscribers by technology in New Zealand – 2007 - 2009
  • Table 71 – Percentage of mobile subscribers by technology in New Zealand – 2007 - 2009
  • Table 72 – 3G subscribers by operator in New Zealand - 2006 - 2009
  • Table 73 – Percentage 3G subscribers by operator in New Zealand - 2006 - 2009
  • Table 74 – Telecom Group mobile revenue & annual change – 2007 - 2008
  • Table 75 – Vodafone 2G and 3G network cell sites in New Zealand
  • Exhibit 1 – Definition: Personal Wireless Broadband
  • Exhibit 2 – Ranking of key mobile services & content segments
  • Exhibit 3 – Definition: off-deck
  • Exhibit 4 – Why mobile marketing won’t work
  • Exhibit 5 – Summary of market
  • Exhibit 6 – Mobile adult service example: Cherrysauce
  • Exhibit 7 – Key m-gambling market segments
  • Exhibit 8 – Most popular mobile Internet activities
  • Exhibit 9 – Mobile UGC service example: Moko
  • Exhibit 10 – Milestones in m-commerce
  • Exhibit 11 – EA’s change of business model incorporates micropayments
  • Exhibit 12 – Telco-based money transfers
  • Exhibit 13 – Definition: Premium SMS
  • Exhibit 14 – Sybase 365
  • Exhibit 15 – Key benefits of USSD
  • Exhibit 16 – Mobile TV – Unicast and MBMS
  • Exhibit 17 – Confusing mobile TV technologies
  • Exhibit 18 – First example of video media collaboration
  • Exhibit 19 – Mobile TV – emerging across the world
  • Exhibit 20 – Examples of telemetry applications
  • Exhibit 21 – Telemetry healthcare application examples
  • Exhibit 22 – City Center Hotel – 2010
  • Exhibit 23 – Definition: Near Field Communications
  • Exhibit 24 – Examples of NFC applications
  • Exhibit 25 – RFID and NFC transport applications
  • Exhibit 26 – Item-level RFID use
  • Exhibit 27 – RFID spectrum frequencies and application examples
  • Exhibit 28 – Machine-to-machine service evolution vision
  • Exhibit 29 – Examples of LBS services on mobile phones
  • Exhibit 30 – Assisted GPS (A-GPS)
  • Exhibit 31 – LBS applications by market division
  • Exhibit 32 –GPS applications and industry use
  • Exhibit 33 – Definition of Geotagging/Geocoding
  • Exhibit 34 – Mobile operators prefer LTE or WiMAX over UMB
  • Exhibit 35 – Definition: Long-term evolution (LTE)
  • Exhibit 36 – World’s first commercial LTE platform
  • Exhibit 37 – Examples of selected operators deploying HSUPA – 2007 - 2008
  • Exhibit 38 – NGMN Alliance objectives

Annual Publication profile

Technologies

Digital Media
Mobile & Wireless Broadband and Media

Number of pages: 172

Status: Archived

Last update: 08 April 2009
View update history

Author: Kylie Wansink

NOTE: This report has been archived

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