2009 Australia - Internet, Broadband and Convergence Statistics (tables only)

Publication Overview

This report provides 132 tables of Internet, Broadband and Convergence data for Australia.

Researcher:- Paul Budde

Current publication date:- January 2010 (3^rd Edition)

Next publication date:- December 2010

Executive Summary

Market surveys

The report includes details from a number of market surveys covering consumer usage and behavioural patterns, as well as Internet and broadband usage statistics. Surveys covered include a statistical overview from the ABS regarding computer and Internet usage among Australian households, which includes a breakdown analysis of residential computer and Internet usage by a wide range of criteria. The figures used here are the latest available, but some 2007 statistics are not available for update until 2010.

A number of market surveys are included across a wide range of topics including e-business, broadband usage, IT and consumer satisfaction, and the farming sector.

Industry subscriber statistics

Though there are roughly 200 ISPs in Australia, the retail broadband market is dominated by a small number of firms. Telstra provides nearly 45% of services and has roughly four times as many retail subscribers as the second-largest player, Optus, with around 11% of the market. iiNet, TPG and Primus are other major players with around a 5% share each. The remaining 30% of the market is shared between approximately 180 small and medium-sized providers. There are two HFC network operators in Australia, Telstra and Optus, both serving customers in the large major metropolitan centres. In 2009 we estimated that there were 830,000 cable broadband subscribers, a penetration rate of around 15% of the total broadband market in Australia. Subscriber tables and other industry related data is provided.

Industry Revenue

The report also provides revenue, revenue growth statistics and analysis for the telecommunications market between 2000 and 2009 by major telecommunications providers, as well as BuddeComm market forecasts for 2010 and 2011. The total telecoms service market is segmented according to major provider (Telstra, Optus and other providers). Detailed revenue and forecasting statistics and analyses are also included separately for Telstra and Optus and the 2nd tier market. Telstra however still dominates the overall Australian telecom market with a massive 67% market share of overall revenues in 2008/09. By mid-2010, BuddeComm predicts that Telstra will still have 66% share of the overall revenue market.

Furthermore, the report provides revenue, revenue growth statistics and analysis for the telecommunications market by major service between 2000 and 2009, as well as our market forecasts for 2010 and 2011. The total telecoms service market is segmented according to telecommunications service, local access, mobile, and data/broadband revenues. Detailed revenue and forecasting statistics and analyses are also included separately for the wholesale, mobile, data and broadband markets, with forecasts for 2010/11. PSTN revenues (fixed line voice and local access revenues), continue on a downward spiral for all the telcos, the data market has now overtaken the mobile sector in size, the main driver of growth here being the retail broadband sector.

Digital Media

The report contains detailed statistics from e-business activity usage surveys. The digital economy affects everybody. Existing players such as telcos, banks, media, and retail will need to adapt to the new environment, while new players will enter these markets from different angles. British research indicates that online users can save £70 per month. The report surveys the first areas that customers are interested in and which are, therefore, interesting commercial starting points. It looks at topics such as e-money, mobile email, and buying and selling over the Internet. Expenditure on online advertisements in Australia reached $2 billion by the end of 2009.

In relation to mobile media, surveys include the Australian Interactive Media Industry Association’s AIMIA Mobile Traffic Trend report, m-Net Corporation’s Mobile Data Services Study, and Ericsson’s Executive Exchange, a survey of leading industry executives in Australia. The report also provides statistical estimates relating to revenue across operators in the industry, as well as forecasts to 2011/12. The major operators are likely to earn nearly $5 billion in revenue from mobile data in 2009. In the longer term, uptake of new services and mobile advertising is extremely difficult to forecast. However, total mobile data revenue in 2011/12 may approach $7 billion.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

• 1. Broadband Statistics
  • 1.1 Residential Market
    • 1.1.1 Overview
    • 1.1.2 ACMA survey – consumer attitudes towards Internet takeup
  • 1.2 Business Market
    • 1.2.1 Overview
• 2. DSL Market Overview and Statistics
  • 2.1 Overview
  • 2.2 DSL Infrastructure
• 3. ADSL2+ Providers
  • 3.1 Overview
  • 3.2 Operator comparisons
  • 3.3 Operator statistics
• 4. HFC cable networks
  • 4.1 Overview
• 5. Revenue Statistics, Analysis & Forecasting – 2000 - 2011
  • 5.1 Statistics by provider
    • 5.1.1 Overview
    • 5.1.2 Telstra
    • 5.1.3 Optus
    • 5.1.4 2nd tier market
  • 5.2 Statistics by service
    • 5.2.1 Overview
    • 5.2.2 Wholesale market
    • 5.2.3 Mobile market
    • 5.2.4 Data and broadband market
• 6. Digital Economy
  • 6.1 E-commerce - Trends & Statistics
    • 6.1.1 Overview
    • 6.1.2 Market statistics and surveys
  • 6.2 Advertising, Statistics, Revenues, Forecasts
    • 6.2.1 Overview
    • 6.2.2 Market surveys
• 7. Mobile Media - Surveys & Statistics
  • 7.1 Overview
  • 7.2 Revenue statistics
  • Table 1 – Growth in residential and business data usage – 2008 - 2009
  • Table 2 – Residential market revenue by industry segment – 2008
  • Table 3 – Computerisation in the home – 2009
  • Table 4 – Total households with home Internet access – 2000 - 2008
  • Table 5 – Households with home Internet access – 2000 - 2008
  • Table 6 – Households with home Internet access by region – 2000 - 2008
  • Table 7 – Top 10 Internet applications performed over 4 weeks – 2008
  • Table 8 – Top 10 Internet activities – broadband versus dial-up – 2008
  • Table 9 – Weekly hours of Internet usage by user type – 2006 - 2008
  • Table 10 – Frequency of Internet use by age – 2008
  • Table 11 – Broadband take-up by access type – 2009
  • Table 12 – Internet take-up by metropolitan/non-metropolitan area – 2007
  • Table 13 – Internet take-up by access type – 2007
  • Table 14 – Business and government market spending – mid-2000s
  • Table 15 – SME computer equipment ownership trends – 1999 - 2009
  • Table 16 – SME computer software and hardware expenditure – 2006 - 2009
  • Table 17 – Business trends in Internet connections – 1995 - 2009
  • Table 18 – How SMEs access the Internet – 2009
  • Table 19 – Summary of current and expected uses of the Internet by SMEs – 2009
  • Table 20 – Security methods utilised for remote access to networks – 2008 - 2009
  • Table 21 – Devices used to connect to networks – 2008 - 2009
  • Table 22 – Employees work locations – home, workplace or off site – 2008 - 2010
  • Table 23 – Changes in usage of non-voice applications on 3G handsets – 2010
  • Table 24 – Plans for convergence of data & voice networks – 2005; 2008 - 2009
  • Table 25 – Take-up of Internet services – farms versus households – April 2007
  • Table 26 – Internet and broadband take-up – households, SME, farm sector – 2007
  • Table 27 – Broadband technology by state for farms – April 2007
  • Table 28 – Farm broadband take-up by technology – April 2007
  • Table 29 – Take-up of telecommunications services – farm versus household – April 2007
  • Table 30 – Household consumer satisfaction with ISP – Jan 2008 - Jun 2008
  • Table 31 – Household consumer likelihood of switching ISP – 2007 - 2008
  • Table 32 – DSLAMs sites taken up by access seekers and Telstra – 2007 - 2008
  • Table 33 – Number of infrastructure providers by number of ADSL enable exchanges – 2007 - 2008
  • Table 34 – Number of DSLAMs by provider – 2006 – 2009
  • Table 35 – Number of ADSL and ADSL2+ enabled exchanges – September 2008
  • Table 36 – Broadband DSL retail subscribers by major provider – 2004 - 2009
  • Table 37 – ADSL2+ subscribers by provider – 2006 - 2009
  • Table 38 – Telstra DSL statistical overview – 2008 - 2009
  • Table 39 – Optus DSL statistical overview – 2008 - 2009
  • Table 40 – iiNet DSL statistical overview – 2008 - 2009
  • Table 41 – TPG DSL statistical overview – 2008 - 2009
  • Table 42 – Powertel / AAPT DSL statistical overview – 2008 - 2009
  • Table 43 – Primus DSL statistical overview – 2008 - 2009
  • Table 44 – Internode DSL statistical overview – 2008 - 2009
  • Table 45 – Cable broadband subscribers by operator – 2002 - 2010
  • Table 46 – Total telecoms service revenue by major provider – 2000 - 2011
  • Table 47 – Total telecoms service annual change by major provider – 2001 - 2011
  • Table 48 – Total telecoms service market share by major provider – 2000 - 2011
  • Table 49 – Telstra Group total revenue – 1994 - 2011
  • Table 50 – Telstra Group revenue by service – 2008 - 2009
  • Table 51 – Telstra fixed telephony revenue – 2008 - 2009
  • Table 52 – Telstra PSTN products revenue – 2008 - 2009
  • Table 53 – Telstra mobile revenue – 2008 - 2009
  • Table 54 – Telstra Internet revenue – 2008 - 2009
  • Table 55 – Telstra IP and data access revenue – 2008 - 2009
  • Table 56 – Telstra offshore controlled entities revenue – 2008 - 2009
  • Table 57 – Optus overall operating revenue summary – 1994 - 2011
  • Table 58 – Optus revenue by major service division – 2008 - 2009
  • Table 59 – Optus operational EBITDA by operating division – 2008 - 2009
  • Table 60 – Optus mobile revenue by division – 2008 - 2009
  • Table 61 – Business and Wholesale fixed revenue by service – 2008 - 2009
  • Table 62 – Consumer and SMB fixed revenue by service – 2008 - 2009
  • Table 63 – Second tier telcos – revenue by selected service provider – 2003 - 2010
  • Table 64 – Second tier telcos – revenue by major provider – annual change – 2003 - 2010
  • Table 65 – Second tier telcos – revenue by major provider – relative market shares – 2003 - 2010
  • Table 66 – Total telecoms market – retail revenue by service – 2000 - 2011
  • Table 67 – Total telecoms market – annual retail growth by service – 2001 - 2011
  • Table 68 – Total telecoms market – retail market share by service – 2000 - 2011
  • Table 69 – Wholesale market revenues by major supplier – 1997 - 2011
  • Table 70 – Wholesale market shares by major supplier – annual change – 1998 - 2011
  • Table 71 – Total mobile services market revenue – 1993 - 2011
  • Table 72 – Mobile services market revenue per major operator – 1993 - 2011
  • Table 73 – Annual change of mobile services market per major operator – 1994 - 2011
  • Table 74 – Average ARPU across all operators – 1993 - 2011
  • Table 75 – Internet access revenues (dial-up and broadband) by major provider – 2003 - 2011
  • Table 76 – Annual change in Internet access revenues (dial-up and broadband) by major provider – 2004 - 2011
  • Table 77 – Market share of Internet access revenues (dial-up and broadband) by major provider– 2004 - 2011
  • Table 78 – Broadband access revenues by major provider – 2005 - 2011
  • Table 79 – Annual change in Broadband access revenues by major provider – 2006 - 2011
  • Table 80 – Market share of Broadband access revenues by major provider– 2005 - 2011
  • Table 81 – Data market (including broadband) revenue by provider – 1999 - 2011
  • Table 82 – Data market (including broadband) annual change by provider – 2000 - 2011
  • Table 83 – Data market (including broadband) – market share by provider – 2000 - 2011
  • Table 84 – Online users and other media usage
  • Table 85 – BlackBerry ownership – 2008
  • Table 86 – BlackBerry usage – 2008
  • Table 87 – Benefits and drawbacks of mobile email – 2008
  • Table 88 – Buying over the Internet by business size – 2008
  • Table 89 – Items bought by SMEs over the Internet – 2008
  • Table 90 – Selling over the Internet by industry sector – 2008
  • Table 91 – Selling over the Internet by business size – 2008
  • Table 92 – Types of customers sold to – 2008
  • Table 93 – Online advertising revenue and forecasts – 1997 - 2010
  • Table 94 - Market shares key online advertising markets – 2005 - 2006; 2010
  • Table 95 – Market shares by major players (historical) – 2005 - 2006
  • Table 96 – Australian online advertising revenue market – 2006 - 2010
  • Table 97 – Search engine advertising revenue – 2007
  • Table 98 – Local display advertising market share by provider - 2007
  • Table 99 – Local classifieds advertising market share by provider - 2007
  • Table 100 – Changes in Australian ad revenue by sector – 2007 - 2010
  • Table 101 – Online search market share by provider - 2008
  • Table 102 – Local directories market share by provider - 2007
  • Table 103 – News websites’ average daily number of unique browsers in January 2008
  • Table 104 – Use of social networking sites in last 12 months – 2008
  • Table 105 – Social networking in the workplace – 2008
  • Table 106 – Social networking amongst children – 2008
  • Table 107 – Online chat room use amongst children – 2008
  • Table 108 – Take-up of new and emerging services – 2007
  • Table 109 – Australian entertainment & media market revenue by industry – 2007 – 2012
  • Table 110 – Australian entertainment & media market – CAGR by industry – 2008 – 2012
  • Table 111 – Australian consumer/end-user spending – 2007 - 2012
  • Table 112 – Australian consumer/end-user spending – annual growth by industry – 2008 – 2012
  • Table 113 – Australian advertising spend – 2007 – 2012
  • Table 114 – Australian advertising spend – annual growth by industry – 2008 – 2012
  • Table 115 – Australian entertainment and media market revenue by industry – 2006 - 2008; 2011
  • Table 116 – Australian entertainment & media market – annual growth by industry – 2007 - 2008; 2011
  • Table 117 – Australian entertainment & media market – consumer/end user spending by industry – 2006 - 2008; 2011
  • Table 118 – Australian entertainment & media market – consumer/end user annual growth by industry – 2007 - 2008; 2011
  • Table 119 – Australian entertainment & media market – advertising spending by industry – 2006 -2008; 2011
  • Table 120 – Australian entertainment & media market – advertising annual growth by industry – 2007 - 2008; 2011
  • Table 121 – Share of consumer spending by industry sector – 2006; 2011
  • Table 122 – Share of advertising revenue by industry sector – 2006; 2011
  • Table 123 – Online advertising by classification – 12 months to June 2007
  • Table 124 – Online advertising by classification – 12 months to June 2008
  • Table 125 – Online advertising by classification – three months to September 2007
  • Table 126 – Paid search advertising revenue by company – 2005 - 2006; 2010
  • Table 127 – Mobile traffic growth, selected major Australian mobile Internet sites – 2008 - 2009
  • Table 128 – Industry opinion regarding control of mobile content – 2008
  • Table 129 – Telstra average data revenue per user per month – 2005 - 2010
  • Table 130 – Estimated mobile data ARPU per customer by operator – 2009
  • Table 131 – Estimated mobile data revenue by operator – 2009
  • Table 132 – Estimated total mobile data revenue – 2008 - 2012