Last updated: 9 Dec 2008 Update History
Report Status: Archived
Report Pages: 151
Analyst: Stephen McNamara
Publication Overview
This report covers the Balkan countries of Albania, Bosnia-Herzegovina, Croatia, Cyprus, Macedonia, Montenegro and Serbia (including Kosovo); it includes and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including broadband, triple play, IPTV as well as 3G developments are covered. Subjects include:
· Market and industry analyses, trends and developments
· Broadband facts, figures and statistics
· Industry and regulatory issues
· Major players, revenues, subscribers and network deployments
· VoIP, ADSL, ADSL2+, FttH, WiFi, WiMAX, IPTV, VoD, triple play, digital TV and DTTV,
· Mobile operators and market share, mobile TV, ARPU, 3G and HSDPA
Researcher:- Paul Kwon
Current publication date:- December 2008 (7th Edition)
Next publication date:- December 2009
Executive Summary
BuddeComm’s annual publication 2008 Europe - Telecoms, Mobile and Broadband in Balkans (
The key trend dominating markets across the region is broadband, be it fixed, wireless or mobile. Incumbents are looking to xDSL to arrest the contracting fixed-line market, an acute situation give that fixed-line penetration in the region is low to begin with. Alternative operators, in most cases unable yet to gain cost-effective local loop access to offer competitive retail services, are deploying alternative broadband access networks such as WiFi and WiMAX. Mobile operators, competing in saturated mobile voice markets, are making use of deployed WCDMA/HSDPA networks to market aggressively priced mobile broadband access with prepaid data bundles.
This report presents an overview of the telecom markets in what are arguably some of
· Fixed broadband take up across the region is gaining momentum, with annual growth rates of 200% in Bosnia-Herzegovina, 51% in Croatia, 62% in Cyprus, 22% in Macedonia, 63% in Montenegro and 167% in Serbia. Similar growth rates are expected in 2009 as most markets are in the early stages of development. Driving growth are the incumbents, which are deploying xDSL infrastructure as a precursor to convergence services such as IPTV, which is already available in
· Wireless broadband has established itself in the gap created by the lack of existing broadband infrastructure. Fixed or portable wireless broadband based on WiFi or WiMAX is available in all Balkan countries. However, the inherent lack of bandwidth found in wireless coupled with the consumer shift towards consumption of high-bandwidth multimedia content is leading some operators to re-evaluate the technology. This will become more evident in 2009 and 2010 as ADSL availability expands and competition intensifies.
· Macedonia’s largest competing broadband provider, which despite possessing a wireless broadband network providing 95% population coverage, is constructing its own ADSL2+ network over which it plans to offer VoIP services.
·
· Use of e-government services is growing year-on-year in
· Mobile operators in region are beginning to focus on mobile data, leveraging the now widely-available EDGE/WCDMA/HSDPA networks to launch aggressively priced mobile broadband services with prepaid data bundles. This trend is more evident in highly-penetrated markets where competing operators have deployed WCDMA/HSDPA networks such as in
Balkans (
Country |
Subscribers |
Penetration |
|
2,240,000 |
62.0% |
Bosnia-Herzegovina |
2,596,000 |
56.7% |
|
5,200,000 |
115.0% |
|
1,358,000 |
157.7% |
|
2,005,000 |
97.4% |
|
1,104,000 |
169.8% |
|
10,400,000 |
101.9%* |
(Source: BuddeComm based on Global Mobile data)
Note: *Penetration was 111.7% for
The following notes provide some background to our scenario forecasting methodology:
· This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.
· The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.
· All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.
Data in this report is the latest available at the time of preparation and may not be for the current year.
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