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| 1. | THE MARKET IN 2007 |
| 1.1 | Overview & analyses of digital media |
| 1.1.1 | Introduction |
| 1.1.2 | The rise and rise of the Internet economy |
| 1.1.3 | The future is digital people, not digital media |
| 1.1.4 | Convergence delivering results |
| 1.1.5 | The Internet |
| 1.1.6 | Digital content |
| 1.1.7 | Probing for demand |
| 1.1.8 | The disruptive effects of digital media |
| 1.1.9 | 2007, a new stage of growth for digital media |
| 2. | CONVERGING INDUSTRIES |
| 2.1 | Transitioning to Digital Media |
| 2.1.1 | Introduction |
| 2.1.2 | The most important telecoms transition issues appearing from our models and scenarios |
| 2.1.3 | New kinds of innovations |
| 2.1.4 | What may be next after WMesh+fiberMAN |
| 2.1.5 | Postsciptum |
| 2.1.6 | References |
| 3. | INNOVATIVE BUSINESS MODELS ARISE |
| 3.1 | Industry business models |
| 3.1.1 | The role of the telcos |
| 3.1.2 | The role of the broadcasters |
| 3.1.3 | The role of the content providers |
| 3.1.4 | The role of the IT industry |
| 3.1.5 | Broadband Service Providers (BSPs) |
| 3.1.6 | Internet economy based business models |
| 3.2 | Triple play |
| 3.2.1 | Introduction |
| 3.2.2 | Overview of triple play |
| 3.2.3 | Bandwidth requirements for triple play |
| 3.2.4 | What went wrong with triple play? Analyses 2007 |
| 3.2.5 | Multiple play could lead to decline in spending |
| 3.2.6 | Spending up on triple play – Infonetics 2006 |
| 3.2.7 | Triple play in the OECD |
| 3.2.8 | Triple play developments around the world – 2007 |
| 3.3 | Marketing strategies |
| 3.3.1 | Internet companies taking over the bat |
| 3.3.2 | The multimedia consumer |
| 3.3.3 | The key drivers of growth |
| 3.3.4 | The role of service providers |
| 3.3.5 | Customer loyalty |
| 3.3.6 | Permission-based marketing |
| 3.3.7 | Advertising |
| 4. | EVOLVING INTERNET MEDIA COMPANIES |
| 4.1 | Introduction and analyses |
| 4.2 | Digital media |
| 4.2.1 | Structural separation for convergence |
| 4.3 | Internet media companies |
| 4.3.1 | Search services seen as key |
| 4.3.2 | Search services market statistics |
| 4.4 | Amazon |
| 4.4.1 | Amazon – new services |
| 4.5 | AOL |
| 4.5.1 | AOL – redefining its future |
| 4.6 | eBay/Skype |
| 4.6.1 | eBay’s ARPU and revenue |
| 4.7 | Google |
| 4.7.1 | Innovations keep Google in lead |
| 4.7.2 | Merger and alliance examples |
| 4.8 | Microsoft |
| 4.9 | News Corp |
| 4.9.1 | Not a leader in move to convergence |
| 4.9.2 | Merger and alliance examples |
| 4.10 | Yahoo! |
| 4.10.1 | Yahoo expands services |
| 4.10.2 | Merger and alliance examples |
| 4.11 | Wikipedia |
| 4.12 | Other developments |
| 4.12.1 | TV Airwaves for Internet |
| 4.12.2 | Copyright becomes as issue |
| 4.13 | Internet media bypassing the telcos |
| 5. | ANALYSES OF THE MEDIA INDUSTRY |
| 5.1 | Massive media changes |
| 5.1.1 | Continental shift in competition |
| 5.1.2 | Distinct industry realignments |
| 5.1.3 | TV broadcasters |
| 5.1.4 | Radio broadcasters |
| 5.1.5 | Newspaper publishers |
| 5.1.6 | The video and DVD rental companies |
| 6. | ADVERTISING AND MARKETING STRATEGIES |
| 6.1 | Advertising strategies, overview, revenues |
| 6.1.1 | Measuring digital media revenues - analysis |
| 6.1.2 | Internet advertising |
| 6.1.3 | Market developments |
| 6.1.4 | Advertising statistics and market trends |
| 6.1.5 | Dubious ‘advertising’ tactics |
| 6.1.6 | Advertising and the digital media – analysis |
| 6.1.7 | Interactive advertising |
| 6.2 | Permission-based marketing |
| 6.2.1 | Introduction of the concept |
| 6.2.2 | Establishing one-to-one marketing |
| 6.2.3 | Permission-based: 65% of residential New Media market by 2015 |
| 6.2.4 | Free Internet, banners and spam are the Ford T-models |
| 6.2.5 | First success stories |
| 6.2.6 | Trust is key to success |
| 6.2.7 | Customer Relationship Management (CRM) |
| 7. | CONSUMER AND BUSINESS MARKETS |
| 7.1 | Enterprise networks need to go public |
| 7.1.1 | Skype’s VoIP service for enterprises |
| 7.2 | E-commerce |
| 7.2.1 | The market is still growing |
| 7.3 | Business market |
| 7.3.1 | Telecommunication services |
| 7.3.2 | E-commerce is changing business models |
| 7.3.3 | Market developments |
| 7.3.4 | The next step for companies with broadband - analysis |
| 7.4 | Residential market |
| 7.4.1 | New media explosion through to 2008 |
| 7.4.2 | Early adopters |
| 7.5 | Target market: top end of consumer market - analysis |
| 8. | REGIONAL OVERVIEW |
| 8.1 | North America |
| 8.1.1 | USA |
| 8.1.2 | Canada |
| 8.2 | Latin America |
| 8.2.1 | Overview of media convergence |
| 8.2.2 | Triple play models |
| 8.2.3 | Pay TV |
| 8.2.4 | Broadband TV (IPTV) |
| 8.2.5 | Digital Terrestrial TV (DTTV) |
| 8.3 | Europe |
| 8.3.1 | Western Europe |
| 8.3.2 | Eastern Europe |
| 8.4 | Africa/Middle East |
| 8.4.1 | Africa |
| 8.4.2 | Middle East |
| 8.5 | Asia |
| 8.5.1 | Market overview |
| 8.5.2 | Japan |
| 8.5.3 | South Korea |
| 8.5.4 | China |
| 8.5.5 | Hong Kong |
| 8.5.6 | Singapore |
| 8.5.7 | Taiwan |
| 8.6 | Pacific region |
| 8.6.1 | Australia |
| 8.6.2 | New Zealand |
| 8.6.3 | South Pacific |
| 9. | GLOSSARY OF ABBREVIATIONS |
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| Exhibit 1 – Some application bit rates |
| Exhibit 2 – Drivers of high-speed Internet |
| Exhibit 3 – Tillevision Model for ICT Infrastructure |
| Exhibit 4 – Tillevision Model |
| Exhibit 5 – Conjecture Subsidiarty |
| Exhibit 6 – Fractal repetition of the Internet paradigm |
| Exhibit 7 – Rural Tellet mobile voice-mail devices |
| Exhibit 8 – Media centre devices |
| Exhibit 9 – Telecommunication convergence |
| Exhibit 10 – Digital media marketing commandments |
| Exhibit 11 – Banners |
| Exhibit 12 – Permission-based business model |
| Exhibit 13 – Early adopters |
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| Table 1 – DSL, 1Gb/s, DWDM transmission speeds – what does it mean? |
| Table 2 – Digital Access Index for top 25 countries – 2005 |
| Table 3 – Information highway services – level of interest |
| Table 4 – What is the service worth to you? |
| Table 5 – Interactive services; what subscribers will pay for |
| Table 6 – Drivers for service providers to deploy triple play services |
| Table 7 – Percentage of operators globally offering unlimited nationwide fixed-line calls – 2005 |
| Table 8 – Triple play pricing with per-minute call charges – 2005 |
| Table 9 – Double play pricing (voice and data) with per-minute call charges – 2005 |
| Table 10 – Bit caps and corresponding service limits from off-network sources – 2005 |
| Table 11 – Online users and other media – 2005 |
| Table 12 – Percentage of online searches conducted on four leading search engines in the US – January 2007 |
| Table 13 – Percentage of online searches conducted on leading search engines in the US – 2006 |
| Table 14 – Global market share of Google and Yahoo! – November 2005 |
| Table 15 – Percentage of worldwide advertising spend on Internet vs other media - 2006; 2009 |
| Table 16 – Worldwide Internet advertising spending versus overall advertising spending – 2006 - 2009 |
| Table 17 – Global advertising expenditure by region – 2004 - 2008 |
| Table 18 – US ad spending on social networking sites – 2006 - 2007; 2010 |
| Table 19 – Worldwide ad spending on social networking sites – 2006 - 2007; 2010 |
| Table 20 - Percentage of total US online advertising spending – top four portals – 2006 - 2007 |
| Table 21 – Share of online display ads – top 3 US websites – 2005 - 2006 |
| Table 22 – Media platform used by US consumers for major news event – October 2006 |
| Table 23 – Advertising expenditure growth by country, top ten – 2005 |
| Table 24 – Historical worldwide B2B revenue – 1998 - 2005 |
| Table 25 – Cable TV subscribers, annual change and penetration – 2000 - 2005 |
| Table 26 – Cable TV subscribers, annual change, penetration – major countries – 2005 - 2006 |
| Table 27 – Triple play households in Europe – 2005; 2010; 2015 |
| Table 28 – European mobile and broadband (triple play): growth opportunities – 2005 - 2010 |
| Table 29 – Service bundling offers: UK market – 1995; 2002; 2005 - 2006 |
| Table 30 – Proportion of bundled services by type: UK market – 2006 |
| Table 31 – European IPTV subscribers – 2004 - 2006 |
| Table 32 – Global share of IPTV subscribers – 2006 |
| Table 33 – UPC video and voice subscribers – September 2006 |
| Table 34 – Online advertising market Australia, revenue and forecasts – 2003 - 2010 |
| Table 35 – Home network penetration of Australian households – 2005; 2007; 2010; 2015 |
| Table 36 – Australian content market revenue – 2005 - 2007 |
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