Australia - Mobile Media - Market Analyses - Document Details

There is no doubt that mobile data applications have caught the attention of the media. However, after nearly ten years less than 5% of mobile revenue is being generated by services other than voice or SMS. The business models used by operators are definitely not working for mobile media. The operators’ own portals are not delivering the services customers want at a price customers are prepared to pay. Interestingly, straightforward mobile data traffic has increased significantly. Operators are making far more money from traffic than they are from content. This might result in them finally changing their closed business models. However, there is a limit to the mobile networks’ spectrum capacity, and we will have to wait for true IP-based wireless broadband to become available before the operators can fully deliver on the promise of mobile data.

1. Synopsis
2. The mobile content market in 2008
3. The market for mobile digital media
4. A market still kept hostage – analysis
- 4.1 Not much progress in almost a decade
- 4.2 Still no open networks
- 4.3 Untapped potential
- 4.4 We are a telecoms industry
- 4.5 3G is taking off
- 4.6 What do you mean – customer service?
- 4.7 All we need is competition
5. New marketing and distribution models
- 5.1 On-Deck Services – operator portals
- 5.2 Plenty of content providers
- 5.3 Branding with partners
- 5.4 The future: value-chain-based scenarios
6. Mobile TV
7. Premium Rate SMS (PSMS)
8. Related reports