Made-for-mobile music program

The first made-for-mobile music program in Australia will be available through BigPond TV on Telstra Next Gâ„¢ phones.

Following an agreement between mcm entertainment (mcm) and Telstra, Telstra Next G mobile phone customers will have daily access to music tracks and videos from the legendary Take 40 Australia. Offering a daily four-minute global mash-up of chart updates, fresh tracks, artist chats, tours, news and what’s hot. The Take 40 mobile episodes are mcm’s first foray into mobile content.

The agreement will be anchored on a revenue-sharing model, whereby Telstra and mcm will share subscription and advertising revenues.

Telstra Next G customers can watch the daily Take 40 Australia mobile program via mobile on BigPond TV through either a monthly subscription service, with access to each of the seven daily episodes as many times as they want, or a casual subscription per episode.

Advertising on the daily Take 40 mobile will be via exclusive weekly sponsorship blocks and will have the added value of being able to tie in interactive competitions.